New! OPI nature strong nails & skin – Beauty for every season

Nature Strong introduces 8 new vegan shades with up to 7 days of wear, created especially for all seasons.

New! OPI Nature Strong Nails & Skin – Vegan Beauty for Every Season

OPI launches Nature Strong Nails & Skin, an innovative line dedicated to nails and skin that brings together beauty, responsibility, and performance. At the same time, the OPI Nature Strong collection expands with 8 new vegan nail polish shades inspired by the colors of each season, alongside a complete care line of 11 products for hands and feet, all made with a minimum of 90% naturally derived ingredients.

Seasonal Colors, Conscious Beauty
The new Nature Strong nail lacquers last up to 7 days, feature vegan formulas* with 65% naturally derived ingredients**, and each bottle comes with a cap made from post-consumer recycled materials. The 8 shades – ranging from luminous pastels to rich autumn tones – are designed to complement style and mood in every season.

A New Nail & Skin Care Line
For the first time, OPI also introduces the Nature Strong Nails & Skin range, created to address the most important hydration and nourishment needs. The products – from cuticle oils and serums to creams, scrubs, and balms – are formulated with up to 97% natural ingredients, rich emollients, and the innovative MoodBloom Scent Technology, delivering a unique sensory experience and a feel-good boost with every use.

Trends & Consumer Habits
Nail and hand care have become an essential part of today’s beauty routines, with market data showing steady growth: +6.6% in the professional segment and +5.5% in retail (Kline Global Data, Nielsen, 2022). With Nature Strong, OPI responds to this trend through a complete approach: vegan beauty, proven performance, and greater environmental responsibility.

Why Nature Strong?