DKNY announces a bold and energetic collaboration, introducing Hailey Bieber as the new global face of the brand. This partnership marks a new chapter for DKNY, inspired by New York street style and reimagined through Hailey’s perspective: timeless, confident, and effortlessly cool.

A modern muse and a force of nature, Hailey brings a unique mix of calm confidence, creative vision, and intuitive style with global resonance. As a successful entrepreneur, model, young mother, and undeniable fashion personality, she seamlessly connects different worlds – fashion and art, business and glamour – while always remaining authentic.

Throughout the campaign, Hailey’s personal style takes center stage. Each look reflects her instinctive approach to blending past and present, combining reinterpreted classics from the DKNY est. 1989 capsule collection with modern silhouettes from the seasonal line.

“We are thrilled to have Hailey as the global face of DKNY. Beyond her success story, she has an inspirational yet accessible style that perfectly captures the essence of our brand. Hailey radiates incredible energy through her attitude and her fashion sense, embodying the spirit of New York,” says Jeff Goldfarb, Executive Vice President of G-III Apparel Group.

A structured black blazer worn over a crisp white shirt – paired with relaxed jeans and chunky loafers – captures the essence of an ‘off-duty’ look. A varsity jacket reimagined with neon lettering evokes nostalgia with an urban twist. A loose denim jacket styled with jeans channels casual sensuality, while an oversized Glen plaid blazer, layered with sculptural tailoring, reinvents modern suiting with Hailey’s distinctive touch.

Voluminous outerwear pieces contrast with body-skimming silhouettes, creating a relaxed yet sophisticated feel. For Hailey, a deep black faux-fur coat and a brown leather bomber become essential pieces for an elevated street style aesthetic.

Hailey effortlessly moves between the season’s key accessories — the new Hadlee Bag, the Paula Commuter Tote, and the iconic Chana ’89 Bag — each with its own distinct personality. The look is completed by the ultimate symbol of New York: the Yankees baseball cap, reinterpreted in an official collaboration featuring the DKNY logo.

Photographed by Mikael Jansson in an industrial setting that highlights the raw aesthetics of the city, the campaign underscores how Hailey brings DKNY’s original attitude into the present. Accents of yellow, the iconic color of New York City taxis, appear throughout the campaign, connecting the brand back to its original DNA.

Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group, states:
“The DKNY Fall 2025 campaign, with Hailey at its forefront, captures the brand’s timeless and iconic style while bringing the energy of New York to a global audience.”