EAU DE PARFUM PINK GLAZE
The new strawberry craze by YSL Beauty
BLACK OPIUM PINK GLAZE, THE SCENT TO UNLOCK THE PARTY
It’s the spark that ignites a new way to party. The pulse of youth in motion, coupled with Yves Saint Laurent edge. Pure main character energy that puts the spotlight on you.
Introducing BLACK OPIUM Pink Glaze, the new strawberry craze by YSL Beauty, starring a natural strawberry extract. A burst of energy twisted with vibey black coffee.
Stepping into the spotlight as the new ambassador for BLACK OPIUM Pink Glaze, YSL Beauty introduces the magnetic Somali-Norwegian actor Alisha Boe. Captured in an edgy campaign directed by C Prinz, one of the most exciting directors of her generation, Alisha brings a fierce, contemporary energy to the scent, which is now encapsulated in a revamped bottle with sleeker lines and the YSL Cassandre at heart. Gen Z’s next obsession has never felt so electric.
THE FRAGRANCE. THE STRAWBERRY GLAZE CRAZE
“We reimagined BLACK OPIUM with a new, fruity indulgence, enhancing its iconic signature. A gourmand strawberry placed over a coffee floral, shaped by a sensual duo of jasmines and the preciousness of vanilla, wrapped in a vibrant base of amber woods, creates a fresh new kind of sexiness.”
Nathalie Lorson, Marie Salamagne, Honorine Blanc, Olivier Cresp,
BLACK OPIUM perfumers (dsm-firmenich)
The new BLACK OPIUM Pink Glaze unleashes an irresistible gourmand vibe. The secret of its confidence: a sensual, juicy fruity note that amps up the buzz of BLACK OPIUM’s iconic coffee floral accord.
Sexy strawberry unlocks the party with a reveal: an innovative natural strawberry extract. A true-to-taste smell that trickles from top to base notes, glazing BLACK OPIUM with luscious yumminess.
Sensual jasmine turns the spotlight on you. Captured in YSL Beauty’s Ourika Community Gardens, the accord is enriched by a tailor-made extract of jasmine sambac absolute heart from India.
Vibey black coffee shoots through the scent with unfiltered party energy. The warm balsamic tones of Bourbon vanilla absolute from Madagascar infuse the iconic espresso accord. Woody ambers boost the vibration of the gourmand sillage.
THE FACE. ALISHA BOE IS THE NEW BLACK OPIUM WOMAN
A uniquely striking beauty. A charismatic presence. True main-character energy. And one of the most articulate, resonant voices of the film and TV industry. YSL Beauty is thrilled to present Alisha Boe as the magnetic new embodiment of the BLACK OPIUM woman.
Revealed at the age of 19 by her breakthrough role as Jessica Davis in the viral Gen Z Netflix series 13 Reasons Why, Alisha Boe’s star power has steadily climbed ever since. Today, as Lady Conchita Closson, the 29-year-old actress is one of the most captivating protagonists of the cult series The Buccaneers. A period piece with a modern sensibility, now in its third season on Apple TV+, the show highlights Alisha Boe’s mix of fierce energy and grounded relatability, as her character navigates the complexities of sisterhood.
A true “girl’s girl” whose life, she says, is defined by female friendships, the depth of her appeal lies in her addictive energy, anchored in audacity and tangible authenticity. Cool but unintimidating. A magnetic vibe that makes Alisha Boe the perfect person to ignite the party in BLACK OPIUM’s new campaign.
THE CAMPAIGN. THE NEW WAYS TO PARTY
“I didn’t imagine this film, I’ve lived it. This is how we move. We’re off-grid, playing outside the clock’s rules. No invite, no plan, no permission. We’re not making a perfume ad. We’re rewriting a legacy turning BLACK OPIUM into a living frequency. A feeling. A manifesto.”
C Prinz, BLACK OPIUM director
Unlock the party with BLACK OPIUM’s new campaign directed by C Prinz, the multi-hyphenate artist and self-taught filmmaker who served as a movement director for Charli XCX’s Brat tour. With a background in dance, design and choreography, Prinz centers her kinetic, captivating projects on women. Here, she says, she brings the BLACK Opium woman’s voice and perspective into the process: “That’s how we create something real, relevant and of this exact moment.”
Starring Alisha Boe in her YSL Beauty debut, the movie is an exhilarating capture of the way Gen Z is redefining party culture. More presence, more intention. A craving for authentic connection. And BLACK OPIUM is the catalyst. The spark. “That first spray hits like the first sip of espresso,” adds Prinz. “A jolt of pleasure that doesn’t fade – it awakens.”
The aesthetic? Today’s bold energy meets curated mid-century, as Alisha Boe leads her crew to an edgy vintage-style diner. Together, they own the night, fueled by effortless coolness and, of course, a sexy spray of BLACK OPIUM.
The vibe? Sexy not because it’s trying, but because it’s alive. Magnetic, inviting, effortlessly in command, the new BLACK OPIUM girl is as addictive as her fragrance. She flips the switch, starts the beat, lights the fuse. The spotlight’s on Boe as she sways on the dance floor. But her crew is central here. No hierarchy. Just chemistry.
The sound? Nostalgia meets modernity, revisiting an iconic party anthem of the 00s: The music sets the energy as Alisha pulls up to the party in a vintage car. She has an irresistible magnetism that extends far beyond the night.
Lit by a vibrant palette of pink blackness, lifted from the bottle and unleashed into the world, the new campaign celebrates BLACK OPIUM’s playful, provocative vision of contemporary femininity, for the girl who owns the night.
THE DESIGN. PINK IS THE NEW BLACK
Along with black, pink was M. Saint Laurent’s favorite color. Pink has always been part of the house DNA, drawn from the couturier’s vibrant palette. But not just any pink: an unapologetically blazing hue, never played alone, always in a tension with black.
Balancing bold heritage with modernity, the newly revamped BLACK OPIUM Pink Glaze bottle lets the pink scent glow through translucent glass. Showcasing the bright metallic Cassandre, the emblematic round window turns black, matching the cap.
Bolder, sexier, more magnetic than ever. Enter the new pink blackness.
BLACK OPIUM. MEET THE FAMILY
Since its creation in 2014, BLACK OPIUM has embodied the young spirit of YSL. Cool, edgy, with a hint of sensuality and a flash of mischief. The scent has been reinvented many times to reflect changes in the vibes of the era and the feminine experience. Today, the new BLACK OPIUM Eau de Parfum Pink Glaze joins a range matching the icon’s signature coffee floral accord with a palette of thrilling notes:
BLACK OPIUM EAU DE PARFUM
Features the first-ever black coffee accord in a feminine fragrance, boosted by sexy white flowers & luscious vanilla. Captivating. Sensual. Edgy. Put the spotlight on you. BLACK OPIUM Eau de Parfum is available in a refillable 50 ml format, a conscious design that allows consumers to save 48% glass, 32% paper and 23% plastic when opting for a refill over a new bottle.
NEW BLACK OPIUM PINK GLAZE
Amps up the temptation of the iconic coffee floral accord with the main character energy of an innovative natural strawberry extract. Young. Sexy. Yummy. Unlock the party.
BLACK OPIUM OVER RED
Takes the scent into ultra sensorial overload with a decadent, juicy red cherry note over black coffee and white jasmine accords. Gourmand. Thrilling. Multisensory. Over red. Over senses.
BLACK OPIUM LE PARFUM
Twists the scent’s coffee-floral signature with a vibrant rush of four vanillas the peak of sensual intensity. An intense, day-to-night fragrance unleashing the radicality of the BLACK OPIUM woman. Deeply BLACK OPIUM. Deeply YSL.
