Natural volume, movement and airy texture define the new direction in hair care. Discover the routine and formulas that support hair density and lightness.
Why does hair need a reset?
Seasonal changes visibly influence the appearance of the hair. After the cold months, hair develops a less supple texture, with reduced volume and movement. Frequently worn accessories, dry indoor air and styling products applied in successive layers contribute to a more compact and less dynamic look.
This is the ideal period for a routine that focuses on natural volume, airy textures and formulas that support the hair structure without weighing it down. The new generations of professional products combine caring ingredients with advanced technologies, for hair that looks fuller, stronger and easier to style.
Intelligent cleansing for volume: Living Proof Full Shampoo
The first step in a volume oriented routine is a shampoo that cleans effectively and creates the foundation for hair with natural movement. Living Proof Full Shampoo, developed by the American haircare brand founded by biotechnologists and supported by advanced research, uses the proprietary Sili CLONE™ HairTech technology. It mimics the benefits of silicone, smoothing and control, while maintaining a lightweight feel.
The product formula contains gentle cleansing agents and volumizing polymers that remove residue and create space between hair fibers, offering a visible lifting effect from the roots. The hair gains a fuller, airier and more flexible appearance, ready for styling, while maintaining a soft and supple texture.
Living Proof is internationally recognized for its scientific approach, with products initially developed in collaboration with researchers from MIT, focusing on performance and cosmetic comfort.
Targeted scalp care: Vichy Dercos Aminexil Clinical R.E.G.E.N Booster
Hair with volume starts with a balanced scalp. Vichy Dercos Aminexil Clinical R.E.G.E.N Booster is a concentrated serum created to support hair density and strength. Developed by Vichy, the French dermo cosmetic brand with expertise in scalp health, the product is based on the Aminexil complex, a molecule recognized for its role in maintaining the flexibility of collagen around the hair root. The formula is complemented by active ingredients such as niacinamide, which contributes to scalp comfort, and strengthening molecules that support hair quality in the long term.
Its fluid texture absorbs quickly and integrates easily into the daily routine, providing effective support for hair that looks denser, stronger and more resilient.
Invisible styling for instant volume: Bumble and Bumble Thickening Dryspun Spray
For instant volume and natural movement, the styling step becomes essential. Bumble and Bumble Thickening Dryspun Spray offers an immediate effect of density and texture, with a formula designed to maintain a lightweight feel. The spray formula contains texturizing polymers and fine volumizing powders that create separation between strands and provide structure to the hairstyle. The result is hair with more body, more movement and a natural look, without stiffness. The ultra fine texture allows reapplication throughout the day, maintaining freshness and flexibility.
The new definition of volume: movement, lightness and performance
The modern hair care routine focuses on balance between performance and a lightweight feel. Products developed with advanced technologies support the hair structure, provide volume and improve the overall appearance of the hair, while preserving flexibility and natural movement.
Living Proof Full Shampoo, Vichy Dercos Aminexil Clinical R.E.G.E.N Booster and Bumble and Bumble Thickening Dryspun Spray illustrate this new generation of haircare: effective formulas, airy textures and visible results, for hair that expresses vitality and freedom of movement.
