Samuel L. Jackson sets out in search of his pair of Superstar, while JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, Olivia Dean, James Harden and Tyshawn Jones define their time in their own way
Originally created for the basketball court, later adopted by pioneers of urban style and redefined by every generation, the adidas Originals Superstar remains an iconic model, a symbol of self expression, style and authenticity that transcends time. This season, legendary actor Samuel L. Jackson returns and sets out in search of his pair of Superstar, meeting along the way a new wave of globally recognized iconic figures.
Narrated by Samuel L. Jackson, the campaign highlights some of the most emblematic cultural leaders of the moment who represent different generations: global music icon JENNIE, style symbol Kendall Jenner, extraordinary football talent Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones and the new pop music revelation Olivia Dean.
If the last chapter was about controlling time, this one leaves it completely behind. The story unfolds as Samuel L. Jackson begins his search for his pair of Superstar. Crossing a hotel where time does not exist, he encounters a cast of cultural landmarks, each wearing the Superstar model. It is a metaphor for the timeless influence of the shoe and of those who wear it, individuals who move culture forward without ever being limited by the passage of time.
Directed by visionary photographer and director Thibaut Grevet, the campaign is set in the cinematic and surreal universe of the Superstar Hotel, a space where cultural figures from different generations and disciplines intersect. As we follow the legendary actor’s movements through the hotel, the camera accompanies him along endless corridors and into countless rooms, each opening into the universe of another character and revealing their creativity, individuality and timeless influence.
“The campaign celebrates the new era of the Superstar model both through its timeless design and its cultural relevance,” said Annie Barrett, Vice President of Marketing, adidas Originals. “Superstar never disappears, it is a timeless and iconic model. This season we continue to demonstrate the relevance of this shoe in music, fashion, sport and art. The new campaign pushes the limits of reality through unexpected twists.”
For Spring 2026, adidas Originals reinterprets the Superstar aesthetic through subtle changes in tone and texture in the apparel line, offering a clean, modern finish that blends nostalgic athletic style with contemporary cuts. The classic black and white combination is energized by bold red accents that attract attention.
In the men’s collection, this vision comes to life through tracksuits with looser cuts and combinations of red, black and white, complemented by the legendary adidas three stripes. Alongside them stand out the Tyshawn denim shorts, proof of the brand’s increased focus on denim this year, as well as T shirts and jacquard jerseys in neutral tones.
The women’s range extends the track jacket concept, with the Superstar Tracktop as the central piece, as worn by Kendall Jenner in the Equipment Blocking Red Jacket. The piece is also reinterpreted in a delicate structured faux leather version with an elegant silhouette, as well as a crocheted version, blurring the boundary between sport and urban fashion.
Launched globally this season, the Superstar Spring 2026 campaign will be supported by an integrated communication plan that includes global content, brand led activations and immersive offline experiences.
