Eternals began one evening at Control, after two concerts. What woke up in you that night?
The desire to create. After almost 5 months in which I hadn’t sketched a single new piece, I came home and started drawing again. With music in my headphones and every emotion lived intensely, the world of Eternals began to take shape.
Music has always been my starting point. That’s how all my collections are born. Out of sounds, out of moods, out of dreams. Maybe that’s why I’ve often been told that my clothes are very niche. And maybe it’s true. But I think that, in fact, this is my greatest dream: to create my own world. A world where I can exist freely, where I can dream, where I can feel and where I can survive in a reality that, so often, looks nothing like what I carry in my soul.
That’s why I wanted to present the collection in an alternative form, far from the pattern of a classic catwalk. I built a second stage, an installation whose centre held the source, the form and eternity. The musical instruments represented the source of inspiration. The clothes represented the form, the way an emotion takes on a body and becomes reality. And the statue symbolised eternity, what remains beyond time. All these elements were joined by chains. Chains of connection. For me, they symbolise love, inspiration and the invisible bonds that draw us close and transform us. Nothing exists separately. Everything is connected. We are connected.
#RockAndRoyal one word is noise, the other is silence. Which one gives the orders?
I’d say one word is music, and the other is soul. Rock means energy, emotion, freedom.. it’s the voice that expresses, Royal is the space in which you feel. For me, Royal means the privilege of having time, of contemplating, of living the way you dream. The two complete each other naturally and together they define the world I create.
The Witches, Eternals, Rebel With A Cause. Do your women burn, pray or rebel?
My women do what they feel, what they believe and what they desire, without accepting to be reduced to silence or shut inside limits imposed by others.
Every collection begins with an emotion that turns into an idea I document, deepen and, most of the time, search for in the past. I’m interested in those moments in the history of women when their freedom, their voice or their identity was constrained. Not to remain there, but to bring those stories into the present and look at them from a new perspective.
That’s why my collections carry names like the ones you wrote. They are not just titles, but chapters of the same story. Each one tries to recover a voice, to question truths we inherited without examining them any further, and to do justice, at least symbolically, to women who were judged, forgotten or misunderstood for far too long. Through each collection I want to add one more page to this story. I don’t change the past, but I can change the way we choose to look at it. And perhaps, in this way, we can give more freedom to the women of today.
A T-shirt that reads Feminism Rocks slogan or weapon?
I’d say it’s, first of all, a reminder. A call not to forget the history of the women who fought for the rights we enjoy today. Rights that, sometimes, we take for granted, even though they were won with great courage, sacrifice and perseverance.
It can also be a slogan, because it expresses a conviction. And for some it can even become a weapon, in the sense that ideas have the power to change mentalities. But for me it remains, above all, an invitation to reflect.
I think the term “feminism” is often misunderstood or viewed with reluctance. That’s exactly why I feel it’s important to talk about it, to understand where it comes from and why it’s still relevant. History shows us that no right is guaranteed forever. That’s why it’s important not to forget the women who opened the way before us and to keep honouring their courage.
Yes, Feminism Rocks. Not because it’s a trendy slogan, but because it reminds us how precious the freedom we have today is.. and it can be a statement of awareness: yes, it rocks to be a feminist!
You sewed your first dress in your kitchen. What did you lose when you left the kitchen?
I remember my student years with so much emotion, and the first clothes I made together with my childhood friend, Maria. They were years full of innocence, of enthusiasm and of the conviction that anything is possible. That part of me still exists today. The difference is that in the meantime the dream took shape. The kitchen turned into an atelier, and the enthusiasm turned into experience and a professional environment. Maybe I left behind the insecurity of the beginning, but not the courage to dream. On the contrary, I gained the freedom to build a world that belongs to me. A world in which each collection tells a story. Looking back, I don’t feel that I left the kitchen. I only feel that I took with me the girl who used to sew there and taught her to believe that dreams really can come true.
The glam-rock of the ’70s is dead. Why do you refuse to bury it?
I don’t think the glam-rock of the ’70s is dead. On the contrary, I think it keeps coming back, because it was more than a style. It was a form of freedom, of spectacle and of the courage to express yourself without compromise.
Speaking of the Rock and Royal concept, the Royal part also comes from this fascination with glam-rock: for clothes built with meticulous care, for the precious details, for the theatre they brought into fashion. They were creations that didn’t go unnoticed and that told a story.
I don’t think you can bury something that is part of your creative DNA. Trends come and go, but identity remains. I believe the most important thing, for a designer and, in fact, for any person, is to know who you are and to have the courage to create and wear things that represent you, regardless of what the fashion of the moment says.
For me, glam-rock is not nostalgia. It’s a language I keep speaking in my own way.
A woman steps into your dress. Which version of her steps out?
A garment has the power to bring to the surface a hidden part of a woman.. that side she may not have had the courage to show until then. My clothes don’t change you, they reveal you. They give you that dose of confidence to bring into the light exactly who you truly are.
I like to say that the woman who wears Laura Lazăr is not a muse. She is a rock star on the stage of her own life. A woman who lives her life with intensity, who knows her vulnerabilities, but also her strength.
And once the lights go out, she doesn’t return to a role imposed by society. She goes dancing until morning, she laughs, she loves, she lives and she keeps writing her own story. Out comes the woman who was already there and who, I hope, will have the courage to be free for herself, to follow her own path and to become exactly what she wants to be.
Made in Romania, written in English, sold online all over the world. What are you local or stateless?
“Made in Romania” written in English is my calling card: it shows where I come from, but also where I want to go. My clothes don’t need a passport. My brand has its heart in Romania, but its spirit is free to travel everywhere.
If you stripped the brand of everything no fringes, no studs, no rock what would be left?
But why would we strip a brand of its very essence? Why would we tear down something I toil at every single day? In the world we live in, creating and defending your own story is a continuous challenge. The fringes, the studs and the rock spirit are not mere accessories you take off.. they are the bricks of my world, they are the very backbone of my brand.
Tell me one thing no woman should ever have to ask permission to wear.
I think a woman should never ask permission to be herself. I don’t believe in the idea of “should” or “shouldn’t” when we talk about identity and expression. Beyond clothes, a woman should be able to wear what she feels, say what she believes and defend her own identity, without being limited by the expectations or boundaries imposed by society. For me, true freedom means having the courage to be exactly who you feel you are.
