Rituals Cosmetics, the luxury wellbeing brand, launches The Ritual of Seshen, the newest limited edition spring summer collection. Inspired by Seshen, the lotus flower considered in ancient Egypt a symbol of new beginnings and natural beauty, the collection proposes a fresh approach to the daily care routine, built around the idea of renewal and clarity.
The Ritual of Seshen invites a conscious self care routine, with light textures and solar aromas, evoking the calm atmosphere of the sunlit banks of the Nile. Conceived as a refresh for the spring summer season, the collection combines revitalizing sensations with hydrating formulas, for a natural glow and luminous looking skin.
● Limited edition and limited stock: 12 products and one gift set. Available in all Rituals stores nationwide and online starting March 2026.
● Formulas with a minimum of 90% ingredients of natural origin or more, except for Eau de Parfum
● Ultra light textures, suitable for the warm season
● A fresh, green and solar fragrance, with lotus flower and orange blossom
● Hydrating formulas, for a natural, luminous, summer look
● Exclusive product innovations: Body Gel, Glow Mask Set and floating lotus shaped candle
● Premium glass packaging, recyclable
THE NEW ESSENTIAL PRODUCT OF THE SEASON | THE RITUAL OF SESHEN BODY GEL
The collection highlights the body gel, an innovative product with a jelly like texture, based on soothing aloe vera. The formula provides instant hydration, and the lightweight texture absorbs quickly into the skin, leaving a feeling of freshness. Inspired by the waters of the Nile, the product is designed for daily use, especially on warm days.
Recommended use: apply generously on clean skin, morning and evening, as part of the daily care routine.
Lot van Rij, Executive Director of Innovation and Product Lifecycle Management, states: “With The Ritual of Seshen Body Gel, we have completely reimagined the sensation of daily hydration. By combining the symbolic purity of orange blossom with the regenerative power of lotus, we have created a product that is at the same time an innovative sensory experience and one with meaning. It reflects our mission to elevate everyday care through thoughtful design and meaningful innovation.”
Recommended routine with The Ritual of Seshen
The collection proposes a complete routine, built around simple steps that transform care into a wellbeing ritual:
- Cleansing Apply the Foaming Shower Gel for a rich and silky cleanse.
- Exfoliation Smooth the skin with the Body Scrub, enriched with oils and sea salt.
- Hydration Apply the Body Gel for instant hydration and supple, luminous skin.
- Refreshing Mist the body and hair spray for a light and energizing finish.
- Reflection Light the floating lotus shaped candle for a moment of calm.
About Rituals Cosmetics
Rituals Cosmetics is a certified B Corporation™, dedicated to continuously improving its social and environmental impact within the luxury beauty industry. A pioneer in integrating bath, body and home products into a single portfolio, Rituals promotes the philosophy of transforming everyday routines into meaningful moments. Each product is inspired by ancient traditions and encourages you to find joy in the small things.
