A leave-in in milky form, no rinse required, that completes the Ultimate Smooth routine and transforms daily touch-ups into a quick ritual, for fine to medium hair.

Half of women describe their hair as lacking shine, dry or frizzy, according to a global study conducted on 1,500 consumers. The heat of styling tools, humidity, frequent washing and daily brushing leave visible marks with every touch. For fine hair, which represents approximately one third of hair types, the challenge is even more delicate: it needs a lightweight formula that smooths without weighing it down. This is where the new hero of the Wella Professionals Ultimate Smooth range comes in.

A hair milk that works discreetly, wherever you are

Ultimate Smooth 24/7 Silky Milk is a leave-in hair milk with a light texture that penetrates deep into the hair strand and leaves it instantly smooth and shiny. It applies simply and doesn’t leave hair feeling greasy, making it suitable for quick touch-ups at any time of day. On towel-dried, damp hair, distribute 1 to 5 pumps and comb through before drying. On dry hair, the same few pumps restore control over frizzy strands whenever needed: at the office, on the way to a meeting or before a special evening. The formula is designed for fine to medium hair, exactly the hair type that calls for a gentle touch.

Patented Squalane and Omega-9 technology

What makes the difference is the active ingredient. 24/7 Silky Milk is based on the patented Squalane and Omega-9 technology, which acts on two levels. On the inside, it nourishes the hair strand in depth and restores its hydration reserves. On the outside, it rebuilds the protective barrier and seals the hair surface, for smoothing that is both visible and felt. It is the same signature that unites the entire Ultimate Smooth range, a complete routine dedicated to nourishment and frizz control.

Thermal protection up to 230°C and a fragrance to wear all day

Beyond smoothing, the hair milk offers protection against UV rays and heat of up to 230°C, an important bonus for those who frequently use straighteners or a hairdryer. The fragrance completes the experience: effervescent citrus notes intertwine with a floral bouquet of gardenia and jasmine, with accents of pomegranate and peach, and settle on a warm, ambered base of vanilla and sandalwood. A discreet sillage that accompanies the hair throughout the day.

The final touch of the Ultimate Smooth routine

In the Ultimate Smooth routine, 24/7 Silky Milk is step four, the one that maintains the result between washes and takes it with you wherever you go. The shampoo cleanses and prepares, the conditioner or mask nourishes, the Miracle Oil Serum treats and protects, and the hair milk adds the daily smoothing layer.

“For fine hair, the secret is to add smoothing without weight. 24/7 Silky Milk does exactly that: a few pumps and the strand becomes smooth and luminous again, without the feeling of product. It is the kind of product that clients use daily, between salon visits,” explains Ionela Chiriac, Wella Professionals hairstylist.

All Ultimate Smooth products are vegan, dermatologically tested and suitable for colour-treated hair, a detail that matters for clients who colour their hair frequently.

A gesture of a few seconds

With 24/7 Silky Milk, smoothing becomes a gesture of a few seconds, anytime and anywhere. Exactly that.