THE REVERSE AGING BEAUTY JOURNEY

A pioneer in Reverse Aging science

The House of Dior inaugurates a new era for Dior Prestige by reinventing La Crème.

More than a treatment, it embodies the science of longevity, echoing Christian Dior’s founding vision of “making women not only more beautiful, but also happier.”

Drawing on 50 years of scientific expertise and a cutting-edge research program, Dior science helps women to age better on a holistic journey to the heart of the skin, for beauty liberated from the passage of time.

Biological aging is not a linear process. Youthful skin is a complex equation, whose parameters are disrupted by age and lifestyle. Reverse Aging pioneer Dior science, in collaboration with Professor Vadim Gladyshev—who is applying his skin research for the very first time exclusively at Dior is driving a major breakthrough: the Dior Skin Longevity Compass™. This comprehensive mapping of the 15 pathways of aging offers a multifactor approach, to reverse the signs of time up to the cellular level.

The reinvented Dior Prestige La Crème remains perpetually anchored in the unfailing, exceptional power of the Rose de Granville—the 1st cosmetic rose¹. This iconic Christian Dior flower has been the subject of scientific exploration by Dior science for over 15 years, in order to offer the skin its youth regenerating power.

Guided by this youth compass, Dior science created Rosapeptide-3™. This new complex acts on 42 markers of youth across 10 skin aging pathways², and reverses the biological age of skin cells by 10 years³.

PART 1

SCIENCE AS A COMPASS: DIOR PRESTIGE REVEALS THE DIOR SKIN LONGEVITY COMPASS™

The Science of Reverse Aging: skin aging mapped for the very 1st time

“Not only can aging be slowed down, but organisms can be partially rejuvenated and their biological age reduced,” says Professor Vadim Gladyshev, a leading international authority in the field of longevity. After 50 years of work across 5 international centers of expertise and 650 researchers, and with more than 300 patents and 700 scientific publications to their credit, the House of Dior and LVMH Research have continued to progress and pursue their pioneering role in understanding skin aging processes in order to better reverse them.

In 2023, Dior established the Reverse Aging Board, the only one of its kind in the world, bringing together 19 international scientists working with the most prestigious universities. Professor Vadim Gladyshev led an exclusive research program for Dior, whose studies, applied to the skin for the 1st time and combined with the expertise of LVMH Research, have resulted in the creation of a new biological navigation system.

Revealed during a symposium on January 22, 2026 and published in the March 31, 2026 Journal Cosmetic of Dermatology⁴, the Dior Skin Longevity Compass™ offers in-depth mapping of the 15 key aging pathways, revealing increased understanding of the skin, to help its biological rejuvenation.

PART 2

ROSAPEPTIDE-3™: THE UNRIVALLED POWER OF THE ROSE DE GRANVILLE TO REVERSE THE SIGNS OF TIME

The Rose de Granville is an icon of resilience that anchors Dior Prestige science. Born from 7 hybridizations, this unique cosmetic rose¹ draws its life force from the heart of the Granville Garden. Crafted for Dior science, its natural power is concentrated in the new Rosapeptide-3™. This biological activator complex reverses damage occurring over time to offer the skin new youth.

The Rose de Granville: the starting point for the test of time

Much more than a simple flower, the Rose de Granville resonates closely with Christian Dior’s personal story. It embodies a vibrant tribute to his unfailing passion for roses, and the memory of his mother, Madeleine Dior, who cultivated sumptuous rose gardens in the family garden at Les Rhumbs Villa in Granville. The rose, a timeless symbol of beauty and femininity, is renowned for its soothing and healing properties.

Stemming from a wild rose perched on the Normandy cliffs, the Rose de Granville has been bred to become a powerful cosmetic active ingredient, exclusive to Dior science. The rose’s remarkable powers of resilience are concentrated at the heart of the Dior Prestige line. After seven successive rounds of hybridization, the first Dior cosmetic rose was born. Heir to a rare botanical legacy, it is naturally composed of 22 micro-nutrients and draws its micronutrient strength from the fertile soil of Granville, with a molecular concentration higher than other roses⁵.

Cultivated in the soil in a garden 100% dedicated to Dior Prestige skincare, and in conditions similar to the original oceanic climate, the roses draw their life force from these fertile, mineral lands where they reveal their exceptional resilience. The Granville Garden is an incredible open-air laboratory, committed to transitioning to regenerative agricultural practices that promote biodiversity and preserve the richness of the soils, guaranteeing traceability and high-quality precious rose extracts.

Rosapeptide-3™: 3x more concentrated⁶, 3x more efficient⁷, targets the 3 layers of the skin

An incredible biotechnological feat by Dior Prestige, Rosapeptide-3™ is a patented complex⁸ that is three times more concentrated in Rose de Granville⁶ active ingredients, obtained thanks to innovative extraction methods that make it possible to draw on a wide range of molecular diversity:

• An aqueous petal extract resulting from an electro-magnetic extraction process
• A fruit extract obtained via a thermo-extraction process
• A new stem extract obtained by enzymatic extraction

These 3 extracts are joined by a synergistic duo of anti-aging peptides: palmitoyl tetrapeptide-7, a collagen booster, and acetyl-hexapeptide-8, with a smoothing effect.

New pro-penetrating technology increases the amount of active ingredients available at the heart of the skin, for up to a 47% increase in active ingredients in the dermis⁹.

The 1st cell rejuvenation technology¹

Exclusively for Dior, Prof. Vadim Gladyshev led a revolutionary research program comparing the cell signatures of skins aged 25 to 80, by analyzing over 300,000 cells and 12,000 genes. Applying his revolutionary analysis method to cosmetic actives demonstrated the multifactor biological power of Rosapeptide-3™ and its ingredients on cell age gain.

This complex is now 3X more efficient¹⁰, it boosts the expression of 42 biological markers distributed across 10 key skin aging pathways¹¹ to repair the mechanisms of youth. Rosapeptide-3™ reverses the biological age of skin cells by 10 years¹¹, and acts on key pathways at 3 fundamental levels:

• Cell function, whose role is to repair cellular mechanisms damaged by time, in order to restore optimal function and preserve their integrity.
• Skin communication regulates the cohesion of intercellular communication signals, for example by strengthening the skin’s defenses against chronic inflammation.
• Skin structure, is acted on to recreate the architecture of young skin, by stimulating the synthesis of proteins and markers of the extracellular matrix, while inhibiting impaired cellular components.

To guarantee exceptional effectiveness, the active ingredients of Rosapeptide-3™ have been calibrated to act at an optimal dose. Tested in vitro, the active ingredients demonstrate superior efficacy compared to reference molecules (the aqueous petal extract is 4X more powerful than retinol on type VII collagen synthesis¹²). Their efficacy in regenerating skin tissues has also been established in collaboration with Labskin Creations, a pioneer in 3D skin reconstruction that recreates skin models of unprecedented precision. Finally, in vivo evidence is provided by the use of LC-OCT, a non-invasive optical biopsy capable of demonstrating that the La Crème formula is effective down to the deep layers of the skin.

PART 3

DIOR PRESTIGE LA CRÈME REGENERATES YOUTH IN THE SKIN BY REVERSING THE 10 VISIBLE SIGNS OF AGE

An exclusive LVMH study on age perception was conducted on 289 women aged 25 to 70, assessed by dermatologists. The data, analyzed by AI, made it possible to establish the major signs that signal a young face. The new Dior Prestige cream rejuvenates 10 visible signs of age; the skin looks 4x younger after 2 months of use¹⁵.

5x more firmness¹⁶ / 3x more density¹⁶ / 20% fewer wrinkles¹⁷ / 4x more elasticity¹⁶ / 7x more refined skin texture¹⁶ / +3° lifting effect¹⁸ / 9x more smoothed appearance of the skin¹⁶ / 2x more sculpted contours¹⁹ / 4x more plumped appearance¹⁶ / 2x more radiance¹⁶

PART 4

AN EXCEPTIONAL SENSORY EXPERIENCE IN THE QUEST FOR BEAUTY

The Signature Rose, a unique sensory and emotional catalyst

From the very first touch, the Signature Rose transforms Dior Prestige La Crème into an exceptionally effective sensory experience. Its unique, smooth and luscious texture evokes the delicate bloom of a rose petal on the skin.

This sensory signature reaches its peak with the integration of a new patented²⁰ Micro-Filler™ technology, providing an immediate effect that can be felt and measured. Composed of a blend of rose waxes, the micro-filler offers measured effectiveness, for -20%²¹ in wrinkles after 1 hour, while filling and clinically restoring skin volume by +10%²².

The result of exceptional formulation expertise the signature of Dior laboratories—the texture is enhanced by a thermo-crystallization process. This controlled method for managing temperature levels and cooling rates makes it possible to sculpt the emulsion and to lock-in a unique bi-crystalline structure at the precise moment the waxes crystallize. These two distinct crystal populations help combine an inimitable sensory signature with optimal performance. The complementary crystallization action offers a luscious touch and seamless absorption in the skin, for an instant firming effect maintained for 8 hours.

Composed of 91%²³ natural-origin ingredients, tested even on sensitive skin types, Dior Prestige creams are available in two sensory interpretations for a bespoke ritual: the silky, velvety Texture Essentielle offers freshness and comfort, like a delicate rose petal. The Texture Riche is dense and enveloping, providing absolute comfort and intense nutrition, evoking the heart of the rose.

The Rose Prestige fragrance, an intimate echo of this sensory odyssey

The Rose Prestige fragrance, inspired by the 3 facets of the rose and designed by the Christian Dior Perfume creation studio, intensifies wellbeing. Its fresh top notes of petals after the morning dew awaken the senses, while its powdery heart adds softness and invites serenity. The creamy, musky scent trail prolongs this inner odyssey, offering a soothing sensation for mind and body.

A wellbeing routine guided by the rose

To perfect the application technique, Dior Spa experts designed a wellness routine guided by the rose as the ultimate symbol of beauty, to accompany the benefits of the Dior Prestige La Crème. This modeling and sculpting routine offers an orchestration of the rose, in an invitation to relax and reconnect on a deep level.

Increased awareness on the horizon for luxury

Dior Prestige La Crème is part of an innovative quest for beauty: effective, desirable and designed for daily use. The minimalist lines and reduced weight of the jar²⁴ reinvent the Dior Prestige design to reduce its carbon footprint by 33%²⁶. From a courtesy travel lid allowing you to take your refill with you, to the jar design, every detail contributes to an optimal experience, within a truly holistic philosophy of longevity that characterizes the House of Dior.