BEING YOURSELF HAS NEVER BEEN SO IRRESISTIBLE

What if you dared to live beyond the expectations of those around you? To embrace every aspect of your being, from the sweet to the bold, from the powerful to the still undiscovered your authentic self?

Expressing this fearless state of mind, Lancôme unveils La vie est belle L’Elixir Very Cherry, the new eau de parfum that celebrates every facet of your personality. It is the latest chapter in the captivating La vie est belle story, in which you no longer have to follow a set script, but instead write your own.

Unfiltered, vibrant and free: in the new La vie est belle L’Elixir Very Cherry campaign, Julia Roberts embodies the happiness that arises when you allow yourself to live the moment, however unexpected it may be. You are encouraged to express your optimism spontaneously.

From the very first accord of the La vie est belle L’Elixir Very Cherry fragrance, Lancôme’s intention was to reinvent the traditional interpretation of the cherry note. Thanks to the vision and creativity of master perfumers Antoine Maisondieu and Christophe Raynaud, this creation marks a bold transition into an olfactory universe where woody notes meet cherry notes. By pairing a black cherry accord with the radiant absolute of violet leaves and a woody oud accord, the fragrance achieves its ambition of creating a modern gourmand signature, as distinctive as it is unique.

This bold approach has been a signature of La vie est belle since the launch of the Eau de Parfum in 2012, which revolutionized the market with the first gourmand iris accord and democratized one of perfumery’s most noble ingredients. Lancôme showed that “life is beautiful” and reinvented this notion with La vie est belle L’Elixir in 2024, a fragrance that imagines happiness as a radical form of self-love, followed by La vie est belle Vanille Nude, an invitation to enjoy life’s sweetest pleasures.

Now, this iconic fragrance is reborn, more irresistible and more enchanting than ever. Lancôme knows that women embody a multitude of facets and contrasts. Evoking the complexity of what women are and can become, La vie est belle L’Elixir Very Cherry captures the happiness that begins when you stop hiding and start expressing yourself. When you truly value yourself.

Be yourself, without compromise a bold new fragrance

Think you know everything about cherries? You’ll be surprised. Going beyond its simple fruity dimension, Lancôme redefines the scent of cherries, giving rise to a truly elevated olfactory composition, where cherry intertwines with woody notes, a first of its kind for the brand, blending sophisticated, playful and undeniably bold facets. A fragrance whose tension between the decadence of a black cherry accord and the warmth of a woody oud accord captures the soul of luxury perfumery, while revealing your authentic self.

The gourmand appeal of La vie est belle L’Elixir Very Cherry was shaped by two master perfumers Christophe Raynaud and Antoine Maisondieu bringing to life a truly enchanting creation. From chic to bold and irresistible, the pure magnetism of this new fragrance encapsulates every expression of femininity.

Like a charismatic presence, La vie est belle L’Elixir Very Cherry harmoniously blends light and mystery, so that the woman who wears it makes an irresistibly bold statement, showing the world who she is, without fear.

From the very first contact with the skin, the black cherry accord reveals its juicy, ultra-sensory intensity. This fruity depth unveils a sophisticated absolute of violet leaves, a velvety floral signature that captures a free, uninhibited femininity. A textured floral duality then emerges, as the violet leaf intertwines with the bittersweet, chocolatey nuances of cacao beans and the richness of rose absolute. Finally, at the base, a bold sensuality takes shape: a warm, elegant woody oud accord, evoking a magnetic femininity, woven with benzoin resin and a musk accord to leave a powerful imprint on the skin.

The campaign: a wave of optimism

Filmed by Oscar-winning director Damien Chazelle (La La Land, Whiplash) and set to the iconic rhythm of Blondie’s “Heart of Glass,” the film captures an atmosphere of elegant chaos, underscoring that beauty is found in those moments that break the mold. The story finds Julia in a sumptuous space, her gaze drawn to a single glossy, ripe cherry. An opulent cascade of cherries follows, spilling down a neoclassical staircase, topped by the new fragrance bottle. With her radiant, iconic smile, Julia catches the bottle just before it falls.

Surrounded by a carpet of cherries at the end of the film, Julia evokes the joy that comes from the authenticity of being yourself. Not playing a role but simply embracing the spirit of who you are.

Where radiance meets mystery a captivating bottle

Just as La vie est belle L’Elixir Very Cherry celebrates the many facets of femininity, the fragrance’s bottle is an elegant study in contrast. Created by renowned glass design artist Susan Dalton, the bottle takes on the famous silhouette of La vie est belle L’Elixir, with its elegant lines and sensual curves, engraved on its surface with the crystal smile characteristic of La vie est belle a symbol of happiness.

For this edition, the bottle is coated in a cherry-colored gradient lacquer, and this deep color contrasts with the shimmering crepe wings, in cherry tones, to capture the juxtaposition between the fragrance’s mystery and radiance.

La vie est belle L’Elixir Very Cherry is now available in 10 ml, 30 ml, 50 ml and 100 ml formats.