● The Plus program, now launched in Romania, represents a key element of Zalando’s strategy to offer customers the best and most engaging shopping experience.
● The free Plus program rewards Zalando customers’ engagement with points that unlock four levels of benefits.
● The new loyalty program is designed to further strengthen Zalando’s relationship with customers in Romania.

Bucharest, August 19, 2025 // Zalando, one of the most popular fashion and lifestyle platforms in Romania and Europe, has launched a free loyalty program under the name Plus, dedicated to its customers in Romania. The program rewards customers for their interaction with the platform, offering them points that unlock various levels of benefits. High-quality services and the ambition to provide the best shopping experience across all markets are essential pillars of Zalando’s strategy, contributing to greater customer engagement and strengthened relationships. The new Plus program marks an important step toward achieving this goal. Within the program, points can be earned not only through purchases but also through interactions such as subscribing to the newsletter. Once a certain points threshold is reached, the next level of benefits is unlocked. Among the benefits are special offers and discounts, birthday vouchers, early access to exclusive collections and fashion launches on Zalando and Lounge by Zalando, as well as invitations to events.

The Zalando Plus program also extends to the Lounge by Zalando platform, where members can collect points for their activity and purchases, while also enjoying early access to Lounge campaigns. The launch of the Zalando Plus program in Romania comes as a clear response to customer expectations. Zalando’s internal studies show that up to 61% of customers want to be rewarded for their loyalty and actively seek such benefits.

PRESS RELEASE
“Our customers are at the center of everything we do. That’s why we are committed to understanding their shopping habits and needs as best as we can. We constantly monitor how attitudes toward fashion shopping are changing – especially among younger generations, where maintaining brand loyalty is becoming increasingly difficult. We believe that the Plus program will help us strengthen the relationship with customers across all age groups in Romania. In line with our overall strategy, we aim to provide the best shopping experience and to make interactions with Zalando more attractive and more relevant. Our long-term ambition is not only to consolidate customer loyalty but also to actively contribute to shaping the future of the fashion e-commerce industry.”, says Daniel Rogiński, General Manager CEE Zalando.

So far, the Zalando Plus program has been launched in 17 European countries, including Romania, as part of Zalando’s mission to offer the highest quality shopping experience and to strengthen customer relationships.

Rogiński adds: “Customers in Romania are true smart shoppers, looking for great deals and unique products. In addition, we know that they want to be rewarded for their regular interactions with Zalando. With the new Plus program, not only can we better meet these needs, but at the same time we can reach each of them in a more efficient way – which increases our customer engagement and strengthens the relationship with Zalando.”