The first collection created in collaboration with JENNIE, a true global phenomenon
adidas Originals announces the worldwide launch of the adidas Originals by JENNIE collection, available starting September 1.
Over the past few years, JENNIE, one of the most influential figures in contemporary culture and a multi-talented creative artist, has been part of the adidas family, serving as the face of major campaigns and a brand ambassador. Today, with the launch of the first adidas Originals by JENNIE collection, her role evolves into a truly creative one: that of co-designer.
Built around the concept of Functional Grace, the collection reinterprets functionality inspired by the world of athletic performance through JENNIE’s unique aesthetic filter. Ballet represents the starting point of inspiration, but its defining elements are translated into a much broader, almost surreal universe. Each piece reflects a harmonious combination of influences and references, through which JENNIE expresses confidence, timeless refinement, and a modern vision of femininity.
JENNIE states: “Through this collaboration I wanted to reinterpret the classic adidas Originals identity through my own perspective and through the energy that defines me. I wanted to bring together the delicacy and discipline specific to ballet, as well as the strength behind them, with the feeling of an infinite and unknown space. I focused on creating an atmosphere that would feel both timeless and forward-looking, cinematic and surreal, with a discreet yet powerful presence.”
This creative vision comes to life through the campaign imagery, set in a dreamlike scenery inspired by the grandeur of the cosmos. Under the concept “Cosmic Ballerina: Kinematics,” movements that seem to defy gravity capture the beauty of the human body and the energy of freedom of expression. In this context, ballet goes beyond the boundaries of the dance studio and becomes a visual metaphor for strength, power, and unlimited possibilities.
Worn by JENNIE herself, the collection keeps the idea of “Functional Grace” at its center. The elegant silhouettes and control specific to ballet are present, but reinterpreted in a way that speaks of reinvention. The collection includes the SUPERSTAR SQ BALLET model, inspired by pointe ballet shoes, alongside reinterpreted versions of adidas track jackets and pants, T-shirts for versatile combinations, wrap skirts, knitted wrap cardigans, sleeveless sheer bodysuits, sheer tights, fleece hoodies, and many other pieces.
Premium, pleasant-to-the-touch materials and attention to detail allow for a natural transition from everyday outfits to urban style. Accessories, such as knitted leg warmers and cut-out socks, complete the collection, and JENNIE’s attitude and sensibility are consistently present throughout every piece.
The adidas Originals by JENNIE FW26 collection will be available in select adidas stores, on adidas.ro, and at authorized partners starting September 1.
About JENNIE
JENNIE has left her mark on contemporary culture and made history through music, acting, fashion, and entrepreneurship. As an artist of international stature, she has redefined the standards for artists of the new generation through her remarkable stage presence and her chart-topping, successful music. Beyond music, JENNIE is a genuine fashion icon: bold, creative, and globally recognized for her ability to influence trends through an authentic and distinctive vision.
