Wella Professionals launches SMOOTHFILLER – the new demi-permanent technology

Wella Professionals launches SMOOTHFILLER – the new demi-permanent technology

Wella Professionals launches SMOOTHFILLER – the new demi-permanent technology

that smooths, fills, and restructures the hair

WHAT IF YOU COULD SAY GOODBYE TO FRIZZ?
Wella Professionals presents SMOOTHFILLER, an exclusive in-salon professional service designed to achieve smoother hair with fewer flyaways and a visibly restructured texture.

The result? Faster, easier styling with a smoothing effect lasting up to 3 months, gradually fading with no visible regrowth line.


How does SMOOTHFILLER work?

SMOOTHFILLER uses innovative, patent-pending technology that forms new internal bonds within the hair fiber and fills in porosity gaps. The active ingredient – an organic acid – restructures the hair from the inside, not just on the surface, through a heat-activated Smart Delivery system.

The minimalist formula contains only 8 ingredients, is silicone-free, fragrance-free, vegan, and dermatologically tested.


Benefits for clients

  • Smoother hair with reduced frizz
  • Faster blow-drying and effortless styling
  • Results lasting up to 3 months
  • No restrictions after application – hair can be washed, restyled, or tied up the same day

Who is it for?

SMOOTHFILLER is ideal for people who have:

  • Naturally frizzy or hard-to-manage hair
  • High tendency to frizz caused by humidity
  • Frequent need for blow-drying to achieve a smooth look

A worry-free salon experience

SMOOTHFILLER is the ideal treatment for clients who want to improve the look and quality of their hair: smoother texture, fewer flyaways, faster styling, and easier maintenance.

With a 20-minute processing time and heat activation completing the process, results are visible immediately.

For clients, hair becomes more disciplined; for salons, SMOOTHFILLER offers a quick, efficient solution that can even be combined with Color Touch color services on the same day.


Post-treatment care

Results last even longer with the Ultimate Smooth range from Wella Professionals, specially created for hair treated with SMOOTHFILLER. Ultimate Smooth helps keep hair nourished, protected, and smooth.


SMOOTHFILLER – Smooth. Fill. Restructure. Available now in Wella Professionals partner salons across Romania.

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