Rituals Cosmetics, the international brand known for its premium body care products, home fragrances, and gift sets, is expanding its presence in Romania by opening its fourth store on the local market, just 8 months after the first opening.
The new space, located in the north of the Capital, opens its doors on June 18th, starting at 10:00 AM, in Promenada Mall, inviting the public into a complete sensorial experience, where customers are encouraged to turn their daily routine into a moment of relaxation and inspiration.

To celebrate the grand opening, the first 50 visitors who make a purchase, regardless of the value, will be rewarded with a special gift containing a mini shower foam and a mini body cream.
Additionally, customers who spend at least 220 RON will also receive a mini set of fragrance sticks, to fill their home with a sense of wellbeing and refinement.

Moreover, Rituals’ iconic shower foam will be available for only 40 RON, the perfect opportunity to discover one of the brand’s most beloved products.

Dorota Prat-Carrabin, Managing Director CEE at Rituals, states:
“With every store opening, we want Rituals to be more than just a place to shop — we aim for it to become a sanctuary, a space where customers can relax and rediscover the joy of simple moments. With the opening of the new store in Promenada, we are excited to be one step closer to the community in northern Bucharest and to offer them the opportunity to experience Rituals in a setting that invites relaxation and reconnection, right in the heart of the urban hustle.”

The launch of the fourth store highlights Rituals’ rapid expansion in Romania and is part of the company’s strategy to bring the distinctive experience of its stores closer to consumers: a combination of premium products and a space dedicated to relaxation and reconnection with oneself, in the spirit of the philosophy of discovering beauty in the small things.