Rihanna takes on the role of Cupid in the latest Valentine’s Day campaign for Savage x Fenty, titled “Love Your Way”. The campaign features Serena Page and Kordell Beckham, winners of the sixth season of “Love Island USA”, alongside social media stars Hayley and Jules LeBlanc. The collection includes a variety of lingerie, sleepwear, and loungewear designed to celebrate love in all its forms. “Valentine’s Day is a time to celebrate love in all its expressions,” Rihanna commented. “At Savage x Fenty, we embrace love in every way possible and create products that allow people to feel confident while doing so.”
The Valentine’s Day collection offers inclusive options for couples, friends, and families. Highlights include the ‘Loveline’ collection, featuring satin and lace lingerie, and ‘Valentine Fine,’ pinstriped poplin sleepwear for men. Other items feature satin slip dresses, mesh bodysuits, thigh-high stockings, patterned bandanas, and romantic accessories like heart-shaped pasties.