Supermodel Liu Wen stars in the Fall-Winter 2024 campaign for Rabanne, titled “A Life in the Day”, which beautifully captures the essence of a modern woman navigating the energetic streets of London. The campaign, shot by renowned photographer Alasdair McLellan, follows a woman as she moves through her day, reflecting her diverse and dynamic style. From her morning rituals to her explorations through thrift shops and intimate evenings with her partner, her wardrobe evolves with the rhythm of her life, influenced by the global nature of the city around her.

The collection, designed by Julien Dossena, emphasizes practicality without losing its high-fashion edge. Inspired by street style, particularly from the 1990s, Dossena infuses his designs with a nostalgic yet modern twist, creating versatile pieces that seamlessly integrate into everyday life. The focus on functional outerwear and casual essentials perfectly aligns with the fast pace of urban living, offering a fresh perspective on street fashion.

Dossena’s design inspiration draws heavily from the music of Suzanne Vega, whose ability to find beauty in ordinary moments resonates throughout the collection. This reflection of everyday life is visible in the simplicity and functionality of the pieces, making them both timeless and relevant. The collection effortlessly blends comfort and design, offering a modern wardrobe that feels authentic to the real world while maintaining Rabanne’s signature elegance.

The creative team behind the campaign includes stylist Marie-Amélie Sauvé, casting director Piergiorgio Del Moro, hair stylist Damien Boissinot, and makeup artist Hiromi Ueda. Together, they have crafted a narrative that celebrates the eclectic nature of urban life while grounding it in personal style and individuality. The collection’s pieces are versatile, drawing on a mix of cultures and influences, perfectly capturing the cosmopolitan spirit of the modern woman.