Answear turns 15 and celebrates with an international contest. Ten fashion enthusiasts, each with a companion of their choice, get to attend a show during Fashion Week in Milan, Copenhagen or Paris, with flights and accommodation included.
The “15 Years of Style” contest runs from September 22 – October 28, 2026, and marks 15 years since Answear’s launch. The company thus celebrates both the brand’s evolution and the transformations the fashion world has gone through over the past decade and a half.
How to participate:
- Purchase at least 480 lei from Answear.
- Create your own look inspired by Fashion Week.
- Post the look on Instagram, tagging the Answear account @answear and the Answear Romania account @answear_ro, and use the hashtags: #15yearsofanswear #concurs
- Fill in the registration form at 15yearsofstyle.answear.ro
Evaluation and selection of winners will be carried out by a specialist jury at Answear’s headquarters in Poland. The same jury will decide which show the winners will attend. The full rules, eligibility conditions and travel details are available on the official 15 Years of Style website.
Besides the 10 Fashion Week experiences, Answear is also offering 15 gift cards worth 1,850 lei each.
The competition’s partners are brands from the Answear portfolio: Gestuz, Munthe, Herskind, Luisa Spagnoli, Ermanno Scervino and adidas Y-3.
15 Years of Style – More than an anniversary
The idea behind the contest starts from the belief that style is personal and that everyone has their own way of interpreting fashion. That’s also why Answear chooses to celebrate its anniversary by giving the floor to its customers. This way, they get the chance to step into the world of fashion and fully enjoy a unique experience.
Answear was founded in 2011, in Poland, by Krzysztof Bajołek and Arkadiusz Bajołek, and started out as a multi-brand online store. Over time, it evolved and became a fashion, inspiration and lifestyle platform, present in 12 European markets, with a portfolio of over 800 global brands, including a constantly growing premium segment. In Romania, Answear has been present since 2015.
The transformation didn’t stop at online, though. In 2024, Answear opened the Answear Concept Store in the Fabryka Norblina complex in Warsaw. With a surface area of 2,000 sqm, the space represents an offline extension of the Answear universe and a new way for the brand to connect with its audience.
The next step was Answear Runway SS26 “Your Reflection,” the brand’s first fashion show in its history, organized at the same location. Over 20 brands and four distinct chapters presented different perspectives on contemporary fashion. It was the moment when Answear stopped being just a place to buy fashion from and became a place where fashion is lived.
“15 Years of Style” continues exactly this direction: this time, Answear invites its customers not only into the universe it has built around fashion over the past 15 years, but also into some of its most important destinations the Fashion Week shows in Milan, Copenhagen and Paris.
