Sesderma Romania brought together at UNDA, Bucharest, approximately 100 press representatives and beauty content creators, as part of “Get to Know Your Skin,” an event built around a simple idea: before choosing products, you need to know your skin.

In a skincare universe where consumers are exposed daily to new ingredients, products and viral trends, Sesderma proposes an approach based on personalization, technology and education. The experience at UNDA started with a skin analysis, through which each participant could better discover the particularities and needs of their own skin, continuing with an exploration of ingredients, technologies and individually tailored Sesderma solutions.

From ingredient to the technology behind the formula

At the heart of the experience was one of the directions defining Sesderma’s research: liposomal technology and advanced encapsulation systems, developed to optimize the delivery of active ingredients into the skin, without irritation and with clinically proven results.

Participants also discovered some of the brand’s most innovative ranges, including EXOSES, formulated around a new generation of ingredients and technologies inspired by research into exosomes of Lactobacillus Brevis bacterial origin, and RETI AGE, Sesderma’s approach to anti-aging care based on retinoids and encapsulation technologies.

As such, the event shifted the conversation from “what’s the ingredient of the moment?” toward more relevant questions: what does the skin need, how do the ingredients work, how are they delivered, and how do we build a routine suited to each person.

The “Skin Confessions” concept rounded out the experience through an invitation for participants to speak openly about their own skincare habits, mistakes and myths, creating a starting point for dialogue and education.

Education, part of Sesderma’s development in Romania

Present on the local market for several years and currently ranked in the Top 20 brands in Romania’s dermocosmetic market, Sesderma aims to strengthen its education and dialogue component with consumers, health professionals, press and content creators.

“Get to Know Your Skin” is part of this direction: less about accumulating products and more about understanding the skin, choosing the right ingredients, and building personalized routines, backed by science and technology.