Rituals extends its wellbeing philosophy to the whole family with the launch of Rituals Dog Care, a premium collection created to transform the practical gestures of pet care into special moments for you and your best furry friend.

Created to transform bath time, grooming, and everyday pampering moments, the collection includes seven new products dedicated to dogs, complemented by two carefully selected gift sets, perfect for animal lovers, as well as accessories, including a collar and a portable water bowl. The quality formulas, thoughtful design, and fragrances developed especially with dogs’ needs in mind transform everything, from cleaning muddy paws and freshening up after a walk to complete grooming sessions, into truly special moments.

“At Rituals, we believe that happiness can be found in the smallest things and in the moments of care we share day by day. Through Rituals Dog Care, we have created a collection that extends this philosophy to our beloved dogs as well, transforming ordinary grooming gestures into authentic moments of connection between dogs and their people,” declares Lot van Rij, Executive Director Innovation & Product Life Cycle Management, Rituals.

Care goes beyond the home

Taking care of our dogs also means taking care of the natural world they are part of. Our connection with animals starts at home, but extends far beyond it. Protecting biodiversity, wildlife, and the ecosystems they depend on is essential for a healthier future, both for people and for the planet.

Through the 10% Profit Pledge commitment, Rituals supports organizations such as Pristine Seas and Sacred Forests, whose initiatives contribute to the protection of forests, seas, and wild areas, so that they remain alive, resilient, and unspoiled for future generations.