March 2025, Bucharest – Global leader in luxury men’s fashion, ZEGNA, is pleased to announce the opening of its first Negozio in Bucharest, marking a significant milestone in the brand’s expansion process in Europe. The elegance of a historic building in the old center of Romania’s capital provides the ideal backdrop for this new chapter in the story of the Italian brand. The new Negozio reflects a stylistic vision that emphasizes the principles of contemporary design and the ever-changing needs of the modern man – an authentic expression of ZEGNA’s redefined identity under the artistic direction of Alessandro Sartori. The expertise, history, and artisanal tradition of the brand are also incorporated into the philosophy of ZEGNA’s collections, built around pieces that combine functionality, versatility, and refinement.
The store concept creates a harmony between sophistication and impeccable craftsmanship, in an elegant and welcoming space. Spread over two floors, the store preserves distinctive original architectural elements – from the authentic parquet flooring to the imposing staircase, highlighted by an impressive glass showcase, thus becoming a memorable focal point for discerning customers.
Additionally, the interior includes a bar inspired by the atmosphere of ZEGNA Caffè, offering a relaxed setting where customers are invited to thoroughly explore the latest collections. The space is completed by iconic pieces of furniture, such as the elegant chairs from Minotti and tables from Riva 1920, made in Italy. Located just steps away from the city’s iconic landmarks – the National Museum of Art, Calea Victoriei, and the Romanian Athenaeum – ZEGNA Negozio proudly displays the latest men’s collections. Iconic pieces, such as the Il Conte jacket, the versatile Overshirt, timeless formal outfits, and the iconic Triple Stitch™ shoes, are the expression of the perfect balance between style and functionality, easily meeting the demands of contemporary lifestyle.
The opening of the Negozio store in Bucharest underscores ZEGNA’s ongoing commitment to innovation and artisanal mastery, while simultaneously offering the local community a truly special shopping experience.
