Zalando Trend Forecast returns for 2026. Based on data and insights provided by Zalando Trend Spotter and refined by our experts, this guide reveals the trends set to define the new year. Inspired by cultural shifts and the micro-moments shaping everyday style, these directions tell the story of fashion in transformation.
Here are the five emerging trends set to dominate this year:
NAUTICAL BOHO
Forget “pirate-core” – the new wave is Nautical Boho: vacation-ready glamour with a playful maritime twist. Fluid silhouettes and relaxed cuts are paired with voluminous sleeves and defined waists, complemented by high-waisted trousers and a dramatic flair. The key accessory of this trend, the sailor hat, has seen a 217% increase in searches on Zalando, while iconic nautical prints such as stripes are up 53%. Choose one of these elements to add a sense of adventure to your look.
RETRO REMIXING
Classic checks, structured jackets and autumnal color palettes step forward, reimagined for a sophisticated urban context. This season, preppy style undergoes a major rework: it becomes less formal and far more relaxed, embracing a rugged-meets-refined aesthetic that blends academic references with a bold, modern attitude. The data confirms it: cable-knit sweaters are up 201% in searches, corduroy trousers have surged by 1119%, and Harris Tweed is up 345%. Finish the look with silk scarves worn bandana-style or accessories inspired by school uniforms relaxed ties and vintage-feel leather bags for an aesthetic that sits between a reinterpreted country club and the pulse of the contemporary metropolis.
REWILDING
In 2026, Rewilding marks an instinctive return to the authentic and untamed a natural response to digital fatigue and urban overstimulation. The aesthetic becomes more primal, with textures and garments that evoke strength, freedom and tactility. The balaclava, for example, has seen a striking 1052% increase in searches, emerging as an avant-garde statement that blends drama, mystery and functionality. Military-inspired jackets introduce a sense of control and protection, while cow-hide and deer prints up 658% reintroduce nature’s sensuality through a contemporary lens. Rewilding delivers a look that is raw and grounded, yet refined, with a subtle defiant edge.
FANDOM SENTIMENT
2026 is the year of football, and the adoption of club-inspired pieces becomes a full-fledged lifestyle statement. Fandom transforms into an aesthetic code, with “blokecore” up 451% in Zalando searches, signaling a growing appetite for casual styles rooted in terrace culture. Team scarves are now worn alongside performance-driven fleeces, evolving into essential urban accessories that shift loyalty from the pitch to the street. Fan culture merges seamlessly with everyday fashion, and club colorways become the new neutrals in the contemporary wardrobe.
