The third edition of the Zalando Visionary Award celebrated the 2025 winner, IAMISIGO, reaffirming Zalando’s commitment to honoring designers who push fashion forward through bold design, innovation, and social impact.
● The events included IAMISIGO’s debut on the CPHFW runway and a Zalando Visionary Award dinner alongside industry leaders, featuring a live performance by American singer Kelela, followed by a creative re-see presentation.
● Applications for the Zalando Visionary Award 2026 are open until October 3, aimed at bold, value-driven brands shaping the future of fashion.
BERLIN, AUGUST 11, 2025 // Zalando, one of Europe’s leading online destinations for fashion and lifestyle, celebrated the winner of the Zalando Visionary Award 2025, IAMISIGO, with a dedicated fashion show and dinner during Copenhagen Fashion Week. Now in its third edition, the award reflects Zalando’s commitment to supporting emerging designers who challenge conventions and inspire progress in the fashion industry.
The Nigerian brand IAMISIGO, selected in January for its distinctive voice and commitment to combining ethically sourced materials with the power of community, made its debut at Copenhagen Fashion Week with the presentation of its SS26 collection, Dual Mandate.
Inspired by the four vibrant dimensions body, mind, spirit, and emotion the collection unfolds as a multisensory experience. Grounding fibers – cotton from Uganda and Kenya, sisal from Tanzania, raffia and jute from Nigeria draw energy inward, stabilizing the creations. In contrast, luminous elements such as metal and glass from Kenya, as well as repurposed plastics from Nigeria, radiate outward, tuning the wearer like an ancient instrument caught between past and future.
Following the fashion show, Zalando hosted a festive dinner, bringing together industry leaders and change-makers in fashion for an evening of connection and creativity, accompanied by a live performance by American artist Kelela.
The next morning, Zalando invited guests to a re-see of IAMISIGO’s runway collection, offering a deeper exploration of the story and craftsmanship behind the creations, as well as the locally sourced raw materials used to produce the intricate, handwoven designs.
To further highlight the brand’s story, Zalando produced a documentary dedicated to the Zalando Visionary Award winner, IAMISIGO. Filmed in Nigeria, Kenya, and Copenhagen, Zalando Visionary Award Presents: IAMISIGO offers an intimate look into Bubu Ogisi’s creative universe, revealing meticulous handcrafting techniques and cultural narratives that shape the brand’s bold aesthetic.
Applications for the Zalando Visionary Award 2026 are now open
Applications for the Zalando Visionary Award 2026 are now open until October 3, targeting bold brands driven by strong values, shaping the future of fashion. Finalists will be selected by an international jury of industry thought leaders, and the winner will receive a financial prize of €50,000, plus an additional €35,000 to stage a bespoke presentation during Copenhagen Fashion Week.
In addition to financial support, Zalando will provide the winner with mentoring opportunities, tailored business development resources, and access to key industry networks. For more information about the Zalando Visionary Award and to apply, click the link here.
