Zalando, the leading European online fashion and lifestyle platform, together with the DIPLOMA Show Festival, presents the three winners of the “Be the Main Character” style contest, an initiative that invited fashion enthusiasts from all over Romania to express their personal style and step into the spotlight as protagonists of their own stories.
After a careful evaluation, the jury composed of Alina Gavrilă Borțun (Creative Director, Gavrilă & Asociații and Gavrilă Fashion Tellers), Kayla Parker (Style Creator Program Manager, Zalando), and Dana Rogoz (actress and content creator) chose the winners of the “Be the Main Character” contest:
● Ana Sîrbu
● Rebecca Mânzat
● Andrei Roșca
The three stood out through their creativity, authenticity, and their courage to experiment with fashion, managing to perfectly capture the spirit of Zalando’s fall/winter 2025 campaign, a celebration of self-expression and confidence in one’s own style.
As part of the grand prize, the winners received the invitation to join the Zalando Style Creator Program, a vibrant community of fashion enthusiasts from across Europe who contribute to creating inspirational content in the Zalando universe.
The program offers creators a direct way to showcase their distinct style on Zalando, allowing followers to purchase their favorite pieces directly from their personalized feed. In addition to extended visibility, program members benefit from periodic rewards, collaboration opportunities with top brands, and exclusive benefits, including masterclasses.
“Through this contest, we wanted to highlight the diversity and confidence that fashion can inspire. Romania has a truly unique creative energy, and the participants showed us how full of personality and courage the local style can be,” said Kayla Parker, Style Creator Program Manager at Zalando.
The contest concluded with a high-energy event where the winners were celebrated, at Petra Obor, overlooking the emblematic Piața Obor in Bucharest. The choice of venue reflected the market set of the global Zalando fall/winter 25 campaign, celebrating authenticity, diversity, and the expression of personal style. During the event, the winners set up their own display space to express their personal vision of confidence and style, and among the guests were top content creators, stylists, and journalists.
