Zalando introduces a new campaign that celebrates both the heritage and the new phase of the Diane von Furstenberg brand, in the context of an exclusive partnership. The campaign features Diane von Furstenberg herself, alongside international model Grace Elizabeth and other personalities, encouraging and inspiring women to have confidence in themselves. The long-term partnership makes Zalando the exclusive retailer for Diane von Furstenberg in Europe.

BERLIN, MARCH 24, 2025 — Today, Zalando, one of Europe’s leading online destinations for fashion and lifestyle, launches a new campaign to celebrate its exclusive long-term partnership with Diane von Furstenberg. The campaign features Diane alongside international models such as Grace Elizabeth, Arnelle Shaniqua, and the mother-daughter duo Gaia and Cecile Orgeas, revealing how fashion offers the possibility to become the woman they aspire to be.

This creative, women-centric campaign captures the iconic essence of Diane and the DVF woman’s values, aiming to inspire and foster self-confidence for the new visionary and innovative generation. The campaign highlights how the DVF legacy and its commitment to supporting women through fashion align with Zalando’s mission to inspire and make customers feel confident in their personal style.

Diane von Furstenberg states, “For decades, I have been designing to make women feel confident! Zalando shares this vision, which makes it the ideal partner to reach a new generation of women.”

The long-term partnership between DVF and Zalando brings the iconic pieces of the brand to the attention of a new generation of luxury customers, through digital innovation and modern storytelling. This partnership transforms Zalando into the sole exclusive retailer of DVF in Europe, offering an extended selection of DVF pieces, including the famous wrap dress, exclusively available on Zalando in the 25 European markets. Thus, Zalando becomes the only European retailer offering DVF alongside dvf.com and the DVF boutique in Brussels.

Lena-Sophie Röper, Vice President of Designer at Zalando, declares, “Diane von Furstenberg is a true fashion legend and an industry pioneer. She has consistently supported women to feel confident in themselves and in the clothes they wear. The new campaign perfectly reflects our shared values and how we want each customer to feel inspired in their personal style. We are thrilled to collaborate with Diane and to create together an inspirational and sophisticated selection, providing an innovative shopping experience for the new generation of luxury fashion consumers.”

The new DVF collection is now available for shopping at www.zalando.ro