Trends are constantly changing. But being yourself will always remain the best trend possible. Why? Because it’s the greatest luxury we can afford.
Hey there! You look great… no matter what – this is the phrase that opens MODIVO’s new campaign. In a gentle yet clear way, the international multibrand focuses on self-acceptance, confidence, and embracing personal choices. We believe that simplicity is the key to well-being in every aspect of daily life. That’s why we rely on a message that brings energy. We say what everyone deserves to hear. Simply. From the heart. With love, from MODIVO ©

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In fact, you are the best. Always.
In the new campaign, MODIVO talks about everyday heroes, who are, in fact, ordinary people. In the fall/winter commercials, the multibrand is inspired by real life. Meetings with friends full of laughter, city walks in search of a good coffee, escaping everyday life with a favorite book by the river…
These seemingly ordinary scenes show that there’s something extraordinary in every routine – our needs, expectations, and core values. The stories that unfold between the lines shape our personalities.
The campaign is complemented by a film shot on the streets of Stockholm. In this short film, we see protagonists who celebrate each day with gratitude – especially for the little things. They are individuals living in harmony with themselves, narrating their own stories, successfully balancing work and personal life, finding time for pleasures and a bit of spontaneity. These are people who nurture their inner child and never forget to smile. They are the MODIVO audience, who, more than trends, listen to their own voice.

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For Fall/Winter 2024, the premium multibrand offers outfits designed for everyday heroes – people who are confident in their style and open to exploring new fashion trends. MODIVO’s collection for the season highlights vintage aesthetics, with leather jackets and skirts as essential pieces for fans of this look.

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Vintage enthusiasts know that their look is perfectly complemented by sporty hoodies (Pinko) and chevron-patterned sweaters (Polo Ralph Lauren) – the essence of athleisure style. This fall, the streets will be filled with worn-in sets like those from the Danish brand Gestuz. Fashion is still dominated by nostalgia for the early 2000s, with unique combinations such as a classic cardigan paired with a puffed skirt from Scandinavian brand Herskind and heavy knee-high boots from Bronx. A prevalent combination on the streets is the mix of elegant form with a sporty finish – iconic adidas Originals tracksuits with striking stripes and an oversized blue shirt from Ami Paris are a perfect match.
For men, Scandinavian-style minimalism makes a strong comeback with simple solutions and elements characteristic of fashion from two decades ago. MODIVO’s male audience will certainly be drawn to the mustard-colored trousers from Ami Paris, with a simple cut, paired with a cream sweater featuring the visible logo of the French brand. For the fall/winter season, sweaters, particularly cardigans, make a spectacular return, like the checkered one from the famous brand Vans! The cream version mentioned earlier, with its distinctive logo, will perfectly complete an outfit featuring a boxy-cut brown shirt and simple trousers. For those who want to stand out, MODIVO suggests all-denim looks. Denim from Ami Paris holds a special place in men’s wardrobes season after season. Among the denim options for fall from the French brand, a regular-fit denim jacket, a stylish shirt with a classic collar tie, and wide-cut trousers stand out. Also making a comeback this fall are iconic moto jackets. In the coming months, men will pair them with leather trousers.
Fall and winter at MODIVO are exciting and full of ideas. Discover the new collections on modivo.com, in stores, and on the app.
And once you find them – don’t forget one thing.
You’re amazing just being yourself!
With love, MODIVO