The Mercedes-Benz brand already brings unprecedented prestige to the first edition of Bucharest Fashion Week.
This collaboration represents a new step in Mercedes-Benz’s commitment to supporting excellence, innovation, and elegance in all its forms. The partnership highlights the shared values of both brands: a passion for perfection, attention to detail, and a desire to redefine standards of excellence.
Mercedes-Benz Bucharest Fashion Week will take place from October 15-17, transforming the heart of Bucharest into a global hotspot, placing it on the map alongside other fashion capitals such as Milan, Paris, London, and New York.
Now, another globally renowned brand joins the events that will turn central Bucharest into a fashion capital.
With the motto “We gave the world an Original, you gave us a thousand back,” adidas Originals has been part of the cultural and social transformations of the past decades. While the brand has its roots in sports, it now plays a key role in redefining urban culture and style, with its iconic silhouettes often featured in the outfits of trendsetters in urban fashion.
adidas Originals is a lifestyle brand founded in 2001, built on adidas’ sporting heritage and archives, one of the top sportswear brands in the world. adidas Originals continues to innovate in product development, blending the creativity, performance, and courage found on sports fields and arenas, and reinterpreting them through the lens of contemporary youth culture.
Represented by the iconic Trefoil logo, first used in 1972, and supported by those who are unafraid to shape and redefine creative culture, adidas Originals remains a reference point and pioneer in urban style.
Just as adidas Originals is present in all major cities around the world and beyond, it naturally finds its place at Mercedes-Benz Bucharest Fashion Week.
adidas Originals will have an activation zone in the Fashion Area at George Enescu Square from October 16-17, where the fashion shows will be broadcast live.
For more information about the event and schedule, please visit the official website: https://mbbfw.ro/.
