Wella Professionals, the world’s number one brand in professional hair coloring, sets a new standard of excellence in color. Wella Professionals introduces Golden Hour Glow, a stunning fusion of sunset shades for radiant hair. Specifically, we reveal the brand-new tones that bring a subtle sun-kissed glow to your hair. The advantage is that you’ll have a perfectly instagrammable look all day, not just during the golden hour.
The Golden Hour trend has taken over fashion runways and makeup looks in 2024. Luminous, glowing hair needs the star color of the season, and Golden Hour Glow by Wella Professionals encapsulates this chic fusion of sunset hues.
“The new color trend is exceptionally flattering and feminine, offering a versatile range of shades to complement any skin tone. The warm glow is hot and gives any look a current, modern vibe. I love presenting this effect with a color sample, allowing clients to explore which tones make them feel confident and comfortable,” says Briana Cisneros, Wella Professionals North America Ambassador.
Salon Hair Coloring Service in Romania
Golden Hour Glow by Wella Professionals is incredibly versatile and can be achieved on both blonde and brunette hair. For blondes, the service embraces warm, glowing tones that blend to achieve subtle and delicate sunset shades. For brunettes, the shades are warm and luxurious, subtly blending into one another.
The new Golden Hour Glow service involves two lightening techniques: Reverse Gradient and Express Gradient.
- Reverse Gradient offers maximum impact, with a wow factor that is fully personalized. The stylist can mix between two and four shades, and the result will always be innovative and spectacular.
- On the other hand, the Express Gradient service offers a subtle and quick alternative, with small, somewhat hidden sections of color. It’s about adding touches of color for a breeze of freshness.
“This technique is a perfect blend of two colors that create a new dimension for the hair, mimicking the shadow of a magical glow dictated by the Golden Hour. Concepts like fusion, blend, softness, and gradation will help color creators guide women when telling them about the Golden Hour trend,” says Jordanna Cobella, Wella Professionals Color & Trends Ambassador UK.
Golden Hour Shades
The Golden Hour palette is inspired by the warm, soft light of the day, evoking the glow of sun-kissed skin. The new color trend is translated through warm tones, golden shades, peach hues, bronze, and touches of pink – perfect for a summer dream.
To complement this trend, the Shinefinity range is enriched with five new shades, perfect for a luminous look and achieving the sought-after glazed effect. These new shades are positioned in the natural golden spectrum alongside a bold, luminous rosé, with the promise of brilliant results with zero color shift and zero damage.
Moreover, for women dreaming of embodying golden goddesses in the light of the Golden Hour, Wella Professionals introduces three new shades in Koleston Perfect: subtle pink tones offering exceptional versatility. These shades are designed to flatter a wide range of skin tones, ensuring that everyone can enjoy the glow of the Golden Hour.
“Color Gradience speaks to combining the right shades to create the perfect harmony of light and dark in a warm palette of shades that express a warm sunset. From a stylist’s perspective, this involves introducing a darker shade at the root to enhance the light effect,” explains Jordanna.
Golden Hour Glow Looks
Inspired by the golden trends of the 2000s, Golden Hour Bronze embraces gold, caramel, and honey tones to create luminous, sun-kissed hair. This shade complements any face and creates a halo of light reminiscent of the golden hour of the sun.
Golden Hour Rosé highlights a versatile look that speaks of boldness but also soft gentleness. Here, personalization is key, allowing you to keep summer in your hair for as long as you want.
This fall is the perfect time to make a pact of love and color with summer and the golden hour. Choose to always have sun-kissed hair!
