Romanians invest more in themselves and save their desired fragrances on their wishlist
Valentine’s Day translates into more than roses and classic perfumes. Between February 1 and 14, Notino customers across Europe primarily chose make up and skincare products as gifts. The conclusion? The shopping experience is changing.
The most dynamic increases in the number of orders were recorded in Poland and Hungary, where volume grew by 32 percent. In Romania, this period resulted in over 150,000 orders placed on notino.ro.
Perfumes maintain their status as an emblematic category, and this year skincare and make up products led Notino customers’ preferences during the analyzed interval. In Romania, interest in these categories was reflected in a 32 percent increase in the number of orders compared to the previous year.
Valentine’s Day is increasingly shaping into an experience dedicated to personal wellbeing. Make up products for daily use occupied a central place in customers’ choices, illustrating how romance blends with self care.
“We observe a clear evolution in the way customers experience Valentine’s Day. This period brings joy both in the relationship with a loved one and on a personal level, through choices that support wellbeing and confidence. Cosmetics and make up products led this year’s top preferences, including in Romania and Italy. In Romania, interest focused especially on lip make up, and the Rimmel Lasting Finish Contour Lip Pencil in the shade Cappuccino ranked among the top purchases,” says Alexandra Išuninová, PR Manager Notino.
Customers’ wishlists provide a complementary perspective on their needs. While make up and skincare products dominated immediate purchases, newly launched perfumes stood out among the most saved products for future acquisitions. In Poland, Armani Stronger With You was among the most added fragrances to wishlists.
This evolution is reflected across Europe. In Hungary and Poland, the number of orders increased by 32 percent, in Italy by 22 percent, and in Slovakia by 16 percent. In all these markets, make up and skincare products occupied the top positions, confirming the growing orientation toward personal care.
Valentine’s Day thus defines a new expression of romance, centered on experiences that bring joy, confidence and wellbeing. Whether choosing products for someone dear or for themselves, customers share the same motivation: the desire to feel good, special and confident.
