Lily Collins, Golden Globe nominated actress, becomes Zalando’s first global ambassador.
Lily Collins will be the face of two major campaigns in 2026, alongside curated content and special activations aligned with key moments in the international fashion calendar.
BERLIN, 17 FEBRUARY 2026 – Zalando, Europe’s largest online multi brand fashion destination, today announces its collaboration with award winning actress, producer and author Lily Collins, as its first global brand ambassador.
Recognized for Golden Globe nominated roles and a performance that became a cultural reference in Emily in Paris, Lily Collins has established herself as one of the most influential figures in contemporary style. Her professional and personal journey across Europe, from Paris and Italy on screen to the London West End stage, brings an authentic perspective on the diversity and refinement of European style.
Known for her expressive and versatile aesthetic both on set and off, Lily Collins naturally blends high end fashion with everyday style, promoting individuality and confidence as essential forms of self expression through what she wears. Beyond acting, Collins supports an open dialogue about authenticity and identity, themes also explored in her international bestseller Unfiltered, values that are reflected in Zalando’s DNA.
The year long partnership will include two major campaigns, dedicated content productions, curated selections available on the Zalando platform, press appearances and involvement in key moments of the international fashion calendar, bringing her instinctive and expressive approach to style into the creative universe Zalando What to wear?.
James Rothwell, SVP Marketing Zalando, states: “We are delighted to welcome Lily Collins as Zalando’s global ambassador for 2026. She embodies creativity, confidence and an intuitive relationship with fashion. Through this partnership, we celebrate the getting ready moment as a ritual with transformative power and strengthen Zalando’s role as a style partner for our consumers, from daily choices to the most important moments in life.”
Lily Collins adds: “Fashion has always been for me more than clothes, it is an extension of my identity. I love that this partnership with Zalando starts from the question we all ask ourselves every morning: What to wear? It is not only about the red carpet, but about feeling authentic on an ordinary day. As Zalando’s first global ambassador, I am excited to explore individuality and confidence, celebrating the multiple forms that personal style takes across Europe.”
The collaboration debuts with the Zalando Spring Summer 2026 campaign, in which Lily Collins offers her own interpretation of the everyday wardrobe dilemma What to wear?. Continuing the tradition of culturally relevant campaigns and global talents, this partnership marks a new chapter in the evolution of Zalando’s creative platform and continues the brand’s mission to respond to the universal style dilemmas people face every morning, from summer weddings to job interviews.
