HALO Events hosted the House of Wella 2026 edition, the event through which Wella Professionals sets the direction of the hairstyling industry in Romania. Hundreds of professionals, creators, and partners from the beauty sector attended a show that combined artistic collections, live demonstrations, and the product launches of the year.
Alexis Ferrer, the international guest of the 2026 edition
The central moment of the evening was the presence of Spanish stylist Alexis Ferrer, Global Ambassador Wella Professionals, distinguished with the title of Spanish Hairdresser of the Year and a member of the Wella Global Creative Team since 2012. Trained at the Vidal Sassoon school and with over 1,200 presentations on the runways of Barcelona, Paris, Milan, and London, Ferrer brought a surrealist vision to the Bucharest stage through the Surreal Collection a visual proposal that illustrates his digital printing technique on hair, developed over more than a decade.
Lucian Busuioc and the Noir Rebels collection
The evening also included the moment of Lucian Busuioc Ambassador Wella Professionals Romania, founder of Artist Salon & Academy, and arguably the most internationally awarded Romanian hairstylist with the Noir Rebels collection, a statement about cut, color, form, and precision, built on his futuristic and geometric visual signature.
Kadir Alkan and the Old Money show
Turkey was represented on the House of Wella 2026 stage by Kadir Alkan Ambassador Wella Professionals Turkey, founder of the Anatomic Haircut method and instructor at Marmara University in Istanbul. Through the Old Money show, Alkan brought a distinctive perspective on masculine styling, consolidating the international presence of the event.
A program built around artistic excellence
The House of Wella 2026 stage hosted collections and shows signed by Wella Professionals Romania artists. Raw to Radiant (Cris Chiriac, Octavian Popescu, Adrian Arama, Roxana Rotaru), ROOTS (Cristina Scrisu, Antoaneta Stoican, Attila Bereczki, Eduard Virag), The Light with a focus on color and blondes (Alina Rău, Bogdan Gherasim, Piroska Lucaci, Ștefan Daniel), and Supernatural Color by Wella Color Experts (Marius Agurida, Alexandru Boltaș, Crina Coman, Vasilica Huma, Flore Aldea, Dana Buzaș, Marian Ilie, Kristian Brașoveanu) followed one another on stage.
The evening’s shows began with IDENTITY by Le Grand, opened through dance and with hair realized by Livia Berceanu, Adelina Wagenpfiel, Raru Tanea, and Silviu Iuga. These were followed by You Are Unique (Alina Călin, Florina Vătafu), Cancel Culture (Ionela Chiriac, Mihai Badin, Adina Mititelu, Dana Arvu), Reborn (Liviu Florea), DNA Unfolding (Laurențiu Bostan and the Scope Beauty and Education team), and Empathy (Raluca Horvat, Alfred Fellner, Florin Dumitras, Piroska Lucaci, Liviu Veja). The evening closed with Timeless by Daniel Bocan and the Headline Academy team, also through dance.
Londa Professional, Sebastian Professional, and OPI
The Londa Professional brand was represented through the Streetstyle collection signed by Alina Culina, Gabriel Ilie, and Ana Negulescu. Sebastian Professional presented the Canvas collection signed by Alina Călin, Septimiu Zavate, and Hunor Matei, alongside members of the Sebastian Romania community. The OPI team also took to the stage during the evening in a show dedicated to nail art, represented by Roxana Benta, Mari Luca, Anca Bobirnac, and Cristina Begu.
“House of Wella is, every time, the most anticipated moment of the professional hairstyling community in Romania the place where the artists, products, and trends of the year come together on the same stage. It is the moment when we see, in the same place, where color is going, where technique is going, and where the industry is going. The 2026 edition has demonstrated that professionals in Romania are evolving in step with the highest international standards.” Roxana Oprea, Education Manager Wella Professionals
