THE ORGANIZERS OF UNTOLD PLAN TO LAUNCH THE FIRST PILOT EDITION OF THE NEW FESTIVAL THIS YEAR.
Starting in 2025, Bucharest will host a new large-scale project under the banner of UNTOLD and NEVERSEA, two of the world’s most revered festival brands. This new project aims to grow year by year and place Bucharest on the global entertainment map, as previous UNTOLD group projects have done. Through a strategic partnership with the Bucharest City Hall, organizers plan to launch the first edition this summer at the National Arena, ensuring that this Bucharest project will benefit from all the experience and vision accumulated by UNTOLD UNIVERSE over more than 10 years of international experience. Organizers will soon return with all the details about the festival, such as the name, exact dates, and the artists involved.
Discussions and analysis of the opportunity to develop a new project in Romania began several years ago, with UNTOLD organizers having numerous working meetings with Nicușor Dan, the General Mayor of the Capital, to find the best solutions for Bucharest to enjoy a festival at the UNTOLD UNIVERSE standards. The finality of these discussions led to the signing of a multi-year collaboration protocol, through which the UNTOLD group will independently create a festival concept with international artists, set to grow in scale each year and become a new attraction for Eastern Europe.
Bogdan Buta – Founder & CEO of UNTOLD UNIVERSE states, “The festival we will develop at the National Arena this year will be organized to the standards that the UNTOLD group has already accustomed its fans and partners to over more than 10 years, complying with all applicable regulations. Moreover, the festival will also provide a significant financial contribution to the economy of Bucharest, both through the taxes and duties generated by the event and through the business opportunities that will arise around this ecosystem each year.”
“We are glad that after several discussions with Nicușor Dan and his team, we can confirm a new project of our group in Bucharest, where we know we have been eagerly awaited for years! We plan for the first edition to take place this summer, although we know it will not be easy for us, but we want to find out as soon as possible what the people of Bucharest really want from a festival. With all the things we will learn from this year here in the Capital, and using all our experience accumulated in Romania and Dubai, I am sure that the festival will grow from one edition to the next and will be a pride for the capital of Romania,” says Edy Chereji – Co-founder & Chief of Public Affairs UNTOLD UNIVERSE.
Organizing a festival of this magnitude in Bucharest represents an extraordinary opportunity for our city, both economically, culturally, and for tourism,” says Nicușor Dan, General Mayor of Bucharest. “An event of this caliber will attract tens of thousands of visitors from the country and abroad, which means significant benefits for the HoReCa industry, transport, commerce, and services. We want Bucharest to be a hub of cultural and entertainment events in the region, and this partnership with UNTOLD UNIVERSE brings us closer to this goal.”
The new festival becomes the first major event organized by UNTOLD UNIVERSE in the Romanian capital, at the same time as the group prepares for the 10th anniversary edition of the UNTOLD mega festival in Cluj-Napoca, and for the second edition of the largest festival ever organized in the United Arab Emirates, UNTOLD DUBAI.
