The Romanian entertainment group aims to become the next Romanian Unicorn by developing a global network of at least 20 mega-festivals and other entertainment projects in over 30 countries and now offers everyone the unique chance to invest through the SeedBlink platform. Over 9 million euros are already committed as investment
After becoming one of the most appreciated festival brands in the world and consistently ranking among the top 3 most important international festivals, UNTOLD is one of the top 10 Romanian brands and companies with significant international recognition, as well as the first and only Romanian brand declared Ambassador of Romania’s tourism brand, and it is now entering a new stage of development. The Romanian entertainment group is accelerating its global expansion strategy and aims to become one of the most important players in the global live entertainment industry.
UNTOLD’s international success, built around the emblematic festival in Cluj-Napoca and consolidated through the launch and development of the Dubai project, has transformed the company into an attractive partner for brands, investors and organizations around the world. In recent years, international recognition has grown steadily, and interest in developing new projects under the UNTOLD license has amplified significantly.
A defining moment for the brand’s global positioning was the launch of the UNTOLD Dubai festival, which also marked a unique world record: the show performed by Armin van Buuren on the Burj Khalifa, the tallest building in the world. After two successful editions in the United Arab Emirates, UNTOLD consolidated its status as an international brand and demonstrated that its model can be successfully replicated in global markets.
UNTOLD EXPANDS INTO LATIN AMERICA STARTING IN 2027
Over the next five years, the company aims to accelerate its internationalization process through the development of new festivals and strategic partnerships across several continents. The next confirmed expansion will take place in Latin America, in Colombia, where a new UNTOLD festival will be organized starting in 2027. In parallel, the company is holding advanced discussions for the development of projects in Brazil, as well as in other strategic markets such as the United States of America, Canada, Japan, China, India, South Korea, Egypt, Spain and Greece.
From its status as leader of the festival industry in Romania, UNTOLD now takes on the objective of becoming a global champion of live entertainment. The company’s long-term vision includes the development of a network of 20 mega-festivals and other entertainment projects with an operational presence in at least 30 countries. An essential pillar of this strategy is the Dubai project, carried out on the basis of a long-term partnership with the Government of Dubai and Dubai Parks and Resorts, an agreement considered unprecedented for the entertainment industry in the region. At the same time, the UNTOLD festival in Cluj-Napoca, which this year reaches its 11th edition and ranks among the top international rankings in the field, is entering a new stage of development. The group also continues to consolidate the Kapital project, launched in Bucharest in 2025, as part of its expansion and diversification strategy.
UNTOLD, always close to and mindful of the general public, marks a first for the festival industry in Romania and offers everyone the chance to invest through the SeedBlink platform. Through this initiative, the company offers the public the opportunity to participate directly in the development of a Romanian brand with global potential. Individual investors, festival supporters and those who believe in the potential of the creative economy now have the unique chance to become part of UNTOLD’s success story, at a key moment in its international development.
“UNTOLD has demonstrated that a brand created in Romania can compete at the highest level on the global stage. Today we are entering a new stage, in which we are building an international entertainment group and offering the community that has supported us over the years the opportunity to actively participate in this growth and success story. UNTOLD has a real chance to become the next Romanian Unicorn,” mentions Bogdan Buta, Founder and CEO of UNTOLD UNIVERSE.
Those interested in finding out more information about the investment opportunity and the terms of the campaign can register on the dedicated platform, at invest.untold.com. The first investment round will open starting on 8 July and will be available exclusively to previously registered individuals.
