H&M is pleased to reveal its next designer collection in collaboration with the renowned fashion house ELIE SAAB. Today one of the most prestigious names in the haute couture universe, ELIE SAAB was founded in Beirut, where designer Elie Saab gained international recognition through his refined creations dedicated to bridal fashion. He subsequently became one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, marking an important milestone in establishing his work at the highest level of the art of couture.
His creations have been behind memorable red carpet appearances and reflect a vision of fashion built around artisanal craftsmanship, refinement, glamorous elegance and contemporary luxury. Today, the brand’s universe extends beyond haute couture, including ready-to-wear collections and accessories, all keeping the same distinctive signature of elegance and excellence.
The ELIE SAAB H&M collection will reflect both the brand’s contemporary vision and the fashion house’s defining aesthetic codes. It will include pieces for women and men, as well as a selection of accessories, including footwear. Among the collection’s key elements are spectacular dresses with precious details, separates with shimmering accents, and impeccable tailoring-inspired cuts. The collection is completed by refined details, such as fine lace, degradé-effect sequins and the emblematic ELIE SAAB monogram.
“We are delighted to announce this landmark collaboration with ELIE SAAB, a designer we have always admired and respected. His journey, from master of bridal creations in Beirut to one of the central figures of Parisian fashion, is a remarkable and truly inspiring story. We are extremely excited to explore his creative universe alongside him. Our customers can expect a spectacular, sophisticated and glamorous collection.” Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear
“This collection was created for everyone who admires the ELIE SAAB universe, and I hope it will be received with the same enthusiasm with which it was conceived. I am very excited about this collaboration and about the way we worked together with the H&M team to bring the collection to life. It was a genuinely collaborative and deeply inspiring process. Every piece was made with care and dedication, resulting in a complete wardrobe, designed to accompany a woman through all the important moments of her life.” Elie Saab, Chairman and Chief Creative Officer
The ELIE SAAB H&M collection will launch on October 22, 2026, and will be available in the H&M Băneasa Shopping City store and online at hm.com.
