Supported by advanced research on the new generation of professional hair color consumers, Wella Professionals, the number 1 salon color brand globally, launches Supernatural Color a revolutionary professional coloring system, created to meet current expectations through visible results and a completely different experience.
What does today’s professional color client want?
Recent studies show an increased consumer interest in the ingredients of beauty products, guided by the need for transparency and safety. At the same time, they are no longer looking only for a technical service, but for a memorable experience that creates lasting emotions, not just functional results.
Starting from these two essential directions, Wella Professionals developed Supernatural Color a professional hair color that colors, fortifies and repairs the hair, using the power of tannins of botanical origin.
The power of tannins: science inspired by nature
Tannins are natural acids found in plants, used by them as a defense mechanism to remain strong and healthy. In Supernatural Color, tannins play a key role in strengthening the hair fiber structure and repairing it from within.
The formula is created in collaboration with industry professionals and is based on cutting-edge research.
A clean formula, with ingredients of natural origin
Supernatural Color contains between 91% and 100% ingredients of natural origin and 12 essential ingredients, carefully selected:
• Botanical extracts rich in tannins: dried and powdered leaves of cassia, henna and indigo
• Vegan color boosters, for uniform results and an extended palette, including cool and matte shades
• Texturizers of natural origin, including corn-derived sugar, which forms the basis of a patented granule formula
• Dried and powdered guar bean, for a creamy consistency obtained by mixing with warm water
16 intermixable shades for creative freedom
The Supernatural Color system offers 16 intermixable shades, allowing a wide range of chromatic results and overcoming one of the main limitations of natural dyes: the restricted color palette.
Warm water-activated technology for visible results
The color granules, rich in tannins, are activated by dissolving in warm water at 70 degrees. At this moment, the tannins are released and penetrate the hair fiber structure, where they bind to keratin fibers, contributing to the visible improvement of the hair structure.
Coloring that becomes a wellbeing experience
The application of Supernatural Color offers a different experience compared to classic coloring services. Contact with the warm product creates a sensation of comfort and relaxation, transforming coloring into a true moment of wellbeing in the salon.
The experience is completed by:
• Smell: mixing the product with warm water, in front of the client, releases a pleasant natural fragrance
• Sensation: application provides a calming and comforting feeling
• Visual result: beautifully colored hair, visibly stronger and repaired
Advanced functionality for premium professional services
Supernatural Color offers high professional performance, adapted to current salon requirements:
• Signature service that colors, fortifies and repairs the hair
• Grey blending with a pre-pigmentation step, for up to 100% grey hair coverage
• Blonde toning, compatible after bleaching or highlights, for toning and strengthening in a single step
Praised by top international colorists
Supernatural Color attracts the attention of some of the most appreciated international colorists, such as Reza Hair, Christophe Nicolas Biot and Marco Firriolo. They praise the extended shade palette, the ease of mixing and application, as well as the creamy consistency, which turns the product into a favorite among industry leaders.
A new standard in professional hair coloring
Supernatural Color represents a paradigm shift in the hair coloring industry: from a simple technical service to an experience that combines professional performance with emotion, comfort and wellbeing. It is Wella Professionals’ response to the real needs of the modern salon client.
