Summer has arrived for your hair

Summer has arrived for your hair

Summer has arrived for your hair

June has just begun, but the scent of vacation is already in the air. As the sun gets stronger, we always think about how to protect our face and body—but often forget about our hair. So how should we proceed wisely? If we want to avoid ending up with dry, brittle hair during summer, now is the time to give it some extra attention. Here is your summer hair beauty guide.

Yes, your hair needs sun protection.
Because it is exposed to a greater amount of UV rays, and their intensity is significantly higher. Add to that the wind, salty water, and chlorine. The result? Dry, porous hair with a dull, lifeless color.

“UV rays of type A and B damage the pigment in the hair strand (photo-discoloration). The result? The color becomes dull, loses its shine and vibrant character. The most affected by sun exposure are blonde and red hair,” says Antoaneta Stoican, stylist at Wella Professionals.


1. Hair needs sun protection
Hair needs sun protection both before and after sun exposure. It’s important to focus on care products and treatments specially designed for this period—products with UV protection. My recommendation? Wella Professionals Invigo Sun – a range that protects both color and hair texture,” explains the specialist.


2. Pay attention to your scalp
Sometimes, in summer, the scalp suffers even more than the hair. Don’t forget: a hair strand contains approx. 10% water, which is the foundation of healthy hair. This moisture determines elasticity, shape, and styling capacity. Hair is hygroscopic, meaning it can absorb or release water molecules depending on the air’s humidity.


3. Shiny color
The summer haircare ritual may seem a bit more complicated, but wisely choosing the cosmetic products in your travel kit makes all the difference. It’s inevitable that the hair strand’s structure will be affected by sun, wind, salty water, chlorine, and sand. So, if you want to return from vacation with diva-like hair, then it’s essential to restore the strand’s moisture balance after sun exposure,” adds Antoaneta Stoican.

“When we use special products with sun protection designed for hair, the cuticle becomes less porous, the hair’s shine and strength are preserved, and the color maintains its intensity.”

Keep these tips in mind so you can enjoy summer in peace.

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