SSENSE, the trailblazing fashion platform, is poised to redefine contemporary bridal wear with the launch of its highly anticipated Bridal 2.0 collection. Set to debut on Thursday, May 16, this new capsule collection is a testament to SSENSE’s commitment to pushing the boundaries of traditional bridal fashion.
Following the success of its groundbreaking first ‘anti-bridal’ Bridal Capsule Collection, SSENSE has expanded its vision to include not just brides but also bridesmaids and flower girls, making it a one-stop shop for the entire bridal party. The Bridal 2.0 collection features an eclectic mix of over 100 items, meticulously curated from both emerging talents and established fashion houses. The range includes an array of dresses, gowns, suits, shoes, veils, and accessories, all designed to cater to a modern audience that values individuality and style in their wedding attire.
Brigitte Chartrand, Vice President of Womenswear Buying and Everything Else at SSENSE, shared her insights into the evolution of their bridal line: “Our initial foray into the bridal market was an experiment to see how our audience would react to a fresh and unconventional approach to wedding wear. The response was overwhelmingly positive, confirming our belief that there is a significant demand for bridal attire that challenges the norm. Our customers are not only young in age but young at heart – they seek uniqueness and excitement in their choices, which is exactly what Bridal 2.0 aims to deliver.”
The Bridal 2.0 collection promises to offer a diverse array of designs that blend high fashion with practicality, ensuring that each piece not only looks spectacular but also provides comfort and functionality. By including options for bridesmaids and flower girls, SSENSE ensures that every member of the bridal party can experience the same level of style and sophistication.
As the wedding industry continues to evolve, SSENSE’s latest collection is perfectly poised to meet the modern bride’s needs, offering a more inclusive and diverse array of options that reflect the current trends in wedding fashion. With Bridal 2.0, SSENSE is not just selling clothes; it’s offering a new perspective on what bridal wear can be, making it an exciting time for anyone planning their special day.
The Bridal 2.0 collection is more than a series of garments; it’s a bold statement in the world of fashion, inviting brides and their parties to embrace a more personal and daring approach to wedding attire. As SSENSE continues to explore and expand its bridal offerings, it remains at the forefront of transforming how wedding attire is perceived and worn.
This article highlights the innovative approach SSENSE is taking with its Bridal 2.0 collection, emphasizing the blend of contemporary style and functionality that caters to the needs of a modern bridal party.
