Savage X Fenty has launched its latest collection, “Soft N’ Savage,” featuring the brand’s founder, Rihanna, in a striking leopard print ensemble. This new line continues Rihanna’s tradition of challenging the fashion industry’s norms, presenting a sensual and daring array of pieces in a sophisticated color palette of leopard, brown, and black. These hues not only offer a versatile range of options but also inject an element of fun and sophistication into the collection.
A standout feature of the “Soft N’ Savage” line is the reimagined bras, which have been updated with improvements in fit, fabric, padding, and silhouette. The collection also includes a variety of matching knickers, available in styles such as culottes, Brazilian knickers, and thongs, catering to different tastes and preferences.
The campaign, headlined by Rihanna herself, is a visual feast. The singer and entrepreneur is seen lounging on a leopard print chaise, clad in matching lingerie. The promotional video features a series of shots styled like security-camera footage, showing Rihanna wandering through a parking lot with her blonde hair, dressed only in Savage X Fenty lingerie beneath a luxurious fur coat. This creative presentation captures the collection’s essence, highlighting the duality between wild and soft, and celebrating individuality and self-expression—a hallmark of Savage X Fenty.
With “Soft N’ Savage,” Rihanna and Savage X Fenty continue to push boundaries, offering bold fashion choices that empower and inspire confidence in wearers.