Rituals Cosmetics continues its expansion on the local market with the opening of a new store in Băneasa Shopping City. The inauguration will take place on Thursday, April 16th, starting at 10:00 AM, and the first 150 customers will receive goodie bags with any purchase.

Located on the ground floor, the new space retains the brand’s distinctive concept, designed as an urban sanctuary dedicated to wellbeing. Customers will be able to discover the iconic collections for body care, home fragrance, and gifting, in a setting that invites slowing down and reconnecting.

“We are delighted to be closer to our customers in northern Bucharest and to invite them to discover the Rituals experience in our new space at Băneasa Shopping City. We want every visit to the store to become a moment of reconnection and discovery, in line with our philosophy of transforming everyday gestures into meaningful moments,” said Dorota Prat-Carrabin, Managing Director CEE at Rituals.

Special opening gifts

To mark the inauguration, the first 150 customers will receive a goodie bag, regardless of the purchase value. In addition, customers who spend a minimum of 220 RON will receive a special charm, which can be personalised in-store, offering a unique experience during the opening event.

For 10 days from the opening, the standard-size shower foam will be available at the promotional price of 40 RON, and for purchases of a minimum of 220 RON, customers will receive a mini set of scented sticks, ideal for bringing a touch of refinement and balance to the home.

Rituals Cosmetics is already present in several shopping centres in Bucharest, including Mega Mall, AFI Cotroceni, ParkLake Shopping Center, Sun Plaza, Promenada, and Plaza România, further consolidating its presence in the city’s main retail destinations.

The new opening at Băneasa Shopping City marks another step in the brand’s local development strategy, continuing its accelerated pace of expansion in Romania.