Rituals Cosmetics closes the year with two important openings on the Romanian market. On November 26, from 10:00 a.m., the brand opens its first store in Cluj-Napoca, located in Iulius Mall, inviting visitors to step into the Rituals sensory universe and explore collections inspired by ancient traditions, in a space designed for relaxation and inspiration.
Just a week earlier, on November 19, Rituals also opened its second store in Iași, in Palas Iași, strengthening its presence in the Moldova region.
Gifts and special offers for visitors
To mark the openings, the first 100 customers in each location will receive a special gift, including a travel-size shower foam and a mini body cream, regardless of the value of their purchase. In addition, for 10 days following each opening, the standard shower foam will be available at the promotional price of 40 lei the perfect opportunity to discover one of Rituals’ most loved products. Customers spending a minimum of 220 lei will also receive a mini set of fragrance sticks, ideal for adding a touch of refinement and harmony to their home.
A year of accelerated growth in Romania
2024 has been a year of significant expansion for the brand. After entering the Romanian market at the end of last year with only two stores, Rituals now operates 11 locations nationwide and is present in five major cities: Bucharest, Iași, Brașov, Timișoara, and Cluj-Napoca. This year alone, the brand has expanded into four new cities, reflecting the growing interest among Romanian consumers in premium body care and meaningful wellbeing rituals.
Dorota Prat-Carrabin, Managing Director CEE, Rituals Cosmetics, shared: “We are truly grateful for the warm welcome Rituals has received in Romania. In less than a year, we have built a solid network and a community that embraces our philosophy of turning everyday routines into moments of balance and relaxation. We are delighted to end the year with the openings in Cluj-Napoca and Iași and to bring the Rituals experience even closer to customers across the country.”
