Following the high level of interest generated by the launch of Rose Sorbetto at the Velocità location on Calea Victoriei, the collaboration between Rituals Cosmetics and Velocità is expanding this weekend to Brașov, at the Velocità location on Strada Republicii 2.
From 22 to 24 May, Velocità Brașov customers are invited to discover Rose Sorbetto, the delicate creation crafted by Velocità’s gelato makers and inspired by The Ritual of Ayurveda collection. With a subtle and elegant rose note, the flavour proposes a refined sensory experience that transforms a weekend break into a moment of indulgence and reconnection.
The expansion of the campaign comes in response to the high demand and positive feedback received in Bucharest, where Rose Sorbetto brought together the Rituals personal care universe and the pleasure of a Velocità artisan dessert. The partnership thus continues to place the idea of wellbeing at the forefront, through simple yet meaningful gestures that invite balance, presence and harmony into everyday life.
To complete the experience, every cup of Rose Sorbetto purchased at the Velocità Brașov location comes with a gift: a The Ritual of Ayurveda Recovery Hand Balm 20 ml sample*, perfect for extending the feeling of wellbeing beyond the moment spent in the gelateria.
Inspired by Ayurvedic traditions, the renewed The Ritual of Ayurveda collection returns with new formulas and products enriched with Indian rose and sweet almond oil, inviting moments of balance, harmony and mindful care every day.
*The campaign is available from 22 to 24 May 2026, exclusively at the Velocità Brașov location, Strada Republicii 2, Brașov. Samples available during the campaign period, while daily stocks last. One sample is offered for each cup of Rose Sorbetto purchased. The organiser reserves the right to modify or discontinue the campaign without prior notice.
