In a departure from the intimate shows of recent seasons, Rick Owens, the renowned fashion designer, opted for grandeur at his Spring/Summer 2025 show, held at the Palais de Tokyo in Paris. Owens, known for his avant-garde aesthetic, summoned an unprecedented force of 200 students to create what he termed an ‘army of love,’ a poignant response to global conflicts and the quest for unity.

A Shift from Intimacy to Epic Proportions
Traditionally, Owens has kept his runway shows exclusive, with limited guest lists often welcomed into his personal spaces. This approach, particularly over the last few seasons, has been a nod to the global unrest and conflicts affecting various regions, including Gaza and Congo. However, for SS25, Owens felt a change was necessary, reflecting a more hopeful outlook amidst ongoing global challenges.
Hollywood Grandeur Meets Parisian Chic
Returning to the iconic Palais de Tokyo, which Owens considers his second home, the show was nothing short of cinematic. The designer drew inspiration from his own journey of leaving his conservative hometown for Los Angeles, where he sought and found a community of like-minded individuals, a theme reminiscent of the works by filmmaker Kenneth Anger.
The Theme of Unity
Central to Owens’ SS25 showcase was the theme of unity. This was visually represented through the assembly of 200 students, who not only participated in the show but also symbolized a collective stand against adversity, echoing Owens’ call for a ‘love army.’ This concept aimed to juxtapose the darkness of global strife with the transformative power of solidarity and compassion.
The Runway Aesthetic
Owens’ signature style—often described as dark, edgy, and meticulously crafted—was prevalent throughout the collection. However, there was a palpable shift towards lighter, more cohesive elements that aligned with the overarching message of unity and hope. The designs merged Owens’ traditional gothic influences with more ethereal, fluid fabrics, showcasing a softening of his typically stark aesthetic.

The Cultural Impact
The SS25 show by Rick Owens is not just a significant moment in fashion but also a cultural commentary on the power of art to influence and reflect societal changes. By transforming the Palais de Tokyo into a stage for unity, Owens underscores fashion’s role in advocating for peace and understanding across diverse communities.
As the fashion world looks on, Rick Owens’ SS25 collection stands as a bold declaration that fashion is not only about aesthetics but also about making powerful statements that resonate far beyond the runway.