Prada, renowned for its exquisite craftsmanship and innovative designs, has once again pushed the boundaries of luxury with the launch of its latest collection, “Eternal Gold.” This fine jewelry line represents a harmonious blend of opulence and sustainability, embodying the brand’s commitment to environmental responsibility and timeless elegance.
Central to the ethos of the Eternal Gold collection is the use of 100% certified recycled gold, a bold step towards reducing the environmental footprint of luxury goods. By repurposing precious metals, Prada sets a new standard for ethical practices in the industry, demonstrating that sustainability and luxury can seamlessly coexist.
Each piece in the collection is meticulously crafted using time-honored artisanal techniques, ensuring unparalleled quality and attention to detail. Complemented by exquisite gems and metals, the jewelry exudes an aura of timeless beauty and sophistication.
One of the highlights of the Eternal Gold collection is the introduction of Prada Cut styles, featuring laboratory-created diamonds. These ethically sourced diamonds not only showcase the brand’s dedication to sustainability but also exemplify its commitment to innovation and excellence.
To celebrate the launch of Eternal Gold, Prada has unveiled a captivating campaign featuring a diverse cast of exceptional personalities. From the award-winning American poet and activist Amanda Gorman to the multi-talented Maya Hawke and the musical sensation Somi Jeon, each individual embodies the spirit of creativity and authenticity.
Photographed by the renowned David Sims, the campaign juxtaposes classic portraits with reflections rendered in gold, symbolizing the transformative power of fine jewelry. Each image captures the essence of these extraordinary personalities, immortalizing them as timeless treasures in their own right.
With the Eternal Gold collection, Prada invites you to discover a new era of luxury—one that embraces sustainability, celebrates individuality, and transcends the constraints of time. Experience the magic of Eternal Gold and embark on a journey of beauty, elegance, and conscious consumption.
