Hailey Bieber radiates sporty elegance in FILA’s spring 2024 campaign

FILA's latest advertising campaign takes a nostalgic journey through time

Hailey Bieber radiates sporty elegance in FILA’s spring 2024 campaign

FILA's latest advertising campaign takes a nostalgic journey through time

Hailey Bieber radiates sporty elegance in FILA’s spring 2024 campaign

FILA's latest advertising campaign takes a nostalgic journey through time

FILA’s latest advertising campaign takes a nostalgic journey through time, revisiting its rich heritage with the globally renowned supermodel, Hailey Bieber, as its muse. The campaign serves as a tribute to the iconic Settanta jacket, first introduced by the brand in 1976, and now revitalized for the modern era.

In the captivating visuals captured by renowned photographer Renell Medrano, Hailey Bieber effortlessly embodies the essence of sporty chic, showcasing the timeless appeal of FILA’s classic pieces. Styled by the talented Dani Michele, Hailey effortlessly blends traditional tennis styles with contemporary flair, pairing the iconic Settanta jacket with modern tennis skirts, sports bras, and briefs.

Each portrait exudes a sense of sporty elegance, with Hailey’s dynamic poses and the sleek lines of the clothing capturing the perfect balance between athleticism and fashion. The Settanta jacket, with its distinctive stripe accents and color-blocking elements, takes center stage, paying homage to FILA’s enduring legacy while embracing a fresh, modern aesthetic.

The campaign’s color palette remains faithful to FILA’s classic hues of red, white, and blue, infused with vibrant pops of yellow to add a contemporary twist to the traditional color scheme. This fusion of timeless elegance and modern sophistication reflects Hailey’s own personal style, making her the perfect ambassador for FILA’s Spring 2024 collection.

Complementing the overall look are the collaborative efforts of hairstylist Bryce Scarlett and makeup artist Nina Park. Scarlett’s expert craftsmanship brings Hailey’s bob-length coif to life, while Park’s flawless makeup enhances her natural beauty, adding the finishing touches to her effortlessly chic ensemble.

As Hailey Bieber graces the pages of FILA’s latest campaign, she not only celebrates the brand’s storied history but also paves the way for a future where athleticism and fashion seamlessly coexist. With her undeniable charisma and timeless appeal, Hailey embodies the essence of FILA’s Spring 2024 collection, inspiring audiences around the world to embrace their own unique sense of style and confidence.

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