At Milan Fashion Week, Prada introduced its Fall/Winter 2025 Menswear collection, marking a pivotal moment in fashion with a show that captured the essence of spontaneity and human instinct. Designed by the visionary duo Miuccia Prada and Raf Simons, the collection embraced a blend of nostalgic elegance and contemporary flair, challenging traditional notions of luxury with its “ugly-chic” aesthetic.
Set against a backdrop of precarious scaffolding at Fondazione Prada, the collection played with a mix of cultural and temporal elements that dared to defy conventional beauty standards. Faded floral prints on shrunken T-shirts and meticulously crafted nylon bomber jackets were effortlessly paired with pajama trousers and vibrant cowboy boots, embodying a juxtaposition of the refined and the rugged.

This season, Prada also made a profound statement on the fluid nature of luxury. It wasn’t just about the tactile richness of weathered leather bags or the crisp tailoring of suede blazers and wool coats; it was also about celebrating imperfection and the raw beauty of human emotion. The collection’s setting—a towering metal structure that divided the runway into a chaotic Berlin nightclub scene and a chic 20th-century ballroom—mirrored the collection’s thematic dichotomy.
Prada’s invitation to the show, a small white box containing a silver metal pipe, hinted at the industrial tone of the collection, which was fully realized in the multi-story metal playhouse venue. Here, the intimacy of a disco met the grandeur of a traditional ballroom, with regal carpets and shifting lights creating an atmosphere of dynamic contrasts.






The collection itself was a study in contradictions. It featured flirtatious small tops paired with formal black loafers, bright purple trousers matched with plaid trenches, and bomber jackets layered over cowhide fur shirts. Accessories like fluffy trapper hats and innocent floral broaches played up the whimsical, while Western boots and tightly fitting slacks underscored a rugged charm.
The show concluded to roaring applause, underscoring Prada’s ability to blend historical influences with a fresh, modern approach. As models walked the runway, the collection emphasized the human element behind fashion— the spontaneous, the experimental, and the instinctual. It was a celebration not just of style, but of the human spirit, echoing Prada’s commitment to innovation and the inherent unpredictability of fashion. As Prada explained backstage, this collection was a bid against the artificial, a reminder that in the age of technology, humanity and its basic instincts still prevail.