This Valentine’s Day, Converse is redefining expressions of love with its captivating new campaign featuring Alex Consani, the 2024 ‘Model of the Year’. Whether you’re disillusioned with dating apps or simply embracing solitude, Converse offers a style for every Valentine’s mood. In a daring twist, the campaign showcases Consani in dual roles: the enchanting ‘Love Me’, embodying femininity and allure, and the assertive ‘Love Me Not’, championing the strength of independence with a solo celebration.
The campaign spotlights the collection’s standout pieces including the floral-adorned Chuck 70 Hi, which adds a touch of romance to the iconic sneaker, and the sleek black leather Chuck 70 De Luxe platform, accented with silver straps and heart-shaped studs. The collection doesn’t stop there—it features 11 diverse silhouettes ranging from the soft pink Chuck 70 lowtop to the luxurious embroidered Chuck Taylor All Stars, and the glossy patent leather Chuck Taylor All Star Dainty Mary Jane.
Designed to celebrate both romantic and self-love, the special edition Chuck 70s are detailed with red and pink roses, perfect for Valentine’s Day or celebrating #Galentine’s Day. Extending beyond footwear, Converse has also introduced a versatile clothing line available in all sizes for adults and children, ensuring everyone can partake in the celebration of love.
