Louis Vuitton’s Fall/Winter 2024 menswear presentation, under the creative direction of Pharrell Williams, is set to be a unique blend of high fashion and rodeo themes. Scheduled for January 16 at the Jardin d’Acclimatation in Paris, France, this show marks Pharrell’s inaugural Fall/Winter collection for the brand.
In an intriguing twist, the event has a connection to Pharrell’s roots. A recent Instagram post on Pharrell’s Skateboard account teased the FW24 collection with a billboard, interestingly tagging Paris, Virginia, as the location. This small town in Virginia, Pharrell’s home state, resonates with his journey from Virginia to Paris, symbolizing a full-circle moment in his career.
The choice of Paris, Virginia, for the promotional content not only ties back to Pharrell’s personal story but also aligns with the collection’s Western aesthetic. This thematic direction is further emphasized by Louis Vuitton’s collaboration with Ron Husband, a renowned former Walt Disney Studios animator, who contributed his vision of the first cowboy to the campaign. Embracing the theme wholeheartedly, Pharrell was even spotted at an NBA game dressed in a complete Louis Vuitton cowboy outfit, showcasing his commitment to this unique fashion narrative.
This fusion of fashion, personal history, and thematic elements makes Louis Vuitton’s FW24 menswear show a highly anticipated event, promising to deliver not just a collection but a storytelling experience
