In a vibrant showcase blending cultural motifs and modern streetwear, Kenzo’s creative director Nigo presented the Spring/Summer 2025 collection during Paris Fashion Week, marking a pivotal moment for the iconic brand with Japanese roots. Hosted at the historical 19th-century shopping gallery, the venue where Kenzo Takada, the brand’s founder, once opened his original store, the event attracted a slew of celebrities including Pharrell Williams, Tyler the Creator, and Kanye West.

Under Nigo’s direction, Kenzo revisits its essence with a fusion of East meets West. The collection featured bold bamboo-leaf prints and origami-paper pastels that exemplify Nigo’s commitment to “genuine Japaneseness.” His designs incorporated Americana influences through varsity jackets, utility vests, and double denim ensembles, harkening back to the “American casual” movement that has deeply influenced Japanese fashion.

This event was not just a display of fashion but also a narrative of rebirth for Kenzo, aligning Takada’s foundational elements with Nigo’s modern interpretation. Despite challenges in the market, including a slow recovery from the pandemic and fluctuating luxury demand, Kenzo aims to reconnect with its audience by blending traditional craftsmanship with contemporary culture, striving to remain relevant in the ever-evolving fashion landscape.