Truss, a tech start-up, is revolutionizing the secondhand fashion market with its cutting-edge artificial intelligence technology. Funded by a £1 million grant from the UK government’s innovation agency and supported by industry giants such as Depop and Selfridges, Truss aims to simplify the resale process significantly. Its AI system can identify any garment from just a photo, providing detailed product information and pricing based on comprehensive market data. This capability not only reduces the labor-intensive tasks of manual input and research but also aims to enhance profitability for resale businesses burdened by high operating costs.

The start-up’s technology allows users to quickly ascertain the value and rarity of items they wish to sell, which could transform peer-to-peer marketplaces by reducing barriers for sellers. With over 50 million fashion items already in its database, Truss is developing proprietary algorithms to improve its service further, moving beyond the limitations of off-the-shelf AI software. This innovation is particularly crucial as the fashion industry increasingly leans towards sustainability and circular economy models, with retailers like Selfridges planning to expand their offerings in recycled and resale goods significantly.