The fashion brand Reserved strengthens its presence in Romania with the opening of its 22nd store nationwide and the fourth in Bucharest, on September 6, in Bucharest Mall.
The new space, with an area of 1,890 sqm, brings to the Capital for the first time the latest Reserved store concept, designed to offer a modern, comfortable, and inspirational shopping experience.
Customers will be able to discover the newest collections for women, men, and children, in a spacious setting with contemporary design, friendly lighting, and carefully arranged areas, for an experience as pleasant as possible. On the opening day, Reserved will prepare special offers and surprises dedicated to this moment. Thus, all customers will enjoy a 15% discount on purchases over 250 lei, while the first 100 customers arriving at the opening of the store in Bucharest Mall will benefit from a 50% discount on their entire shopping basket (up to a limit of 2,000 lei). In addition, the first 300 customers with receipts over 150 lei will receive a delicious ice cream, and 200 backpacks with school accessories will be offered for purchases of at least 250 lei, including at least one item from the Reserved Kids collection. The atmosphere will be animated by a live DJ, turning the launch day into a shopping experience full of energy and excitement.
“Bucharest Mall is one of the Capital’s iconic shopping destinations, and the opening of our new store here marks an important step in expanding the Reserved network on the local market. By launching the fourth store in Bucharest, we are bringing the new design concept to the city for the first time, offering customers a contemporary shopping experience in a spacious and welcoming environment,” said Alexandru Roman, Leasing Manager Reserved Romania.
Reserved has been present on the Romanian market since April 2008 and has grown steadily, becoming a reference brand appreciated for style and confidence. With the opening in Bucharest Mall, the Reserved network now numbers 22 stores, the most recent one inaugurated in Iași this April. This autumn, the brand will continue its expansion with a new location in Suceava. In addition, Reserved has a strong multichannel presence, offering customers access to its collections through physical stores, online, and via the app.
The new Reserved store in Bucharest Mall Vitan is part of the brand’s expansion strategy on the Romanian market, consolidating its presence in top shopping centers and offering customers easy access to the latest collections and trends.
