In a unique blend of fashion and philanthropy, luxury fashion brand LOEWE has teamed up with actor Jonathan Bailey to launch a special edition ‘Drink Your Milk’ T-shirt. This collaboration marks the beginning of Bailey’s new charitable venture, The Shameless Fund, aimed at supporting LGBTQ+ communities.
The T-shirt, which features a catchy slogan inspired by Bailey’s role in the historical drama series “Fellow Travelers”, will contribute to The Shameless Fund. This foundation seeks to foster a world where LGBTQ+ individuals can live without fear of discrimination or shame. The series, based on Thomas Mallon’s novel, explores a poignant love story set during the McCarthy era of the 1950s, which resonates with the themes of the T-shirt.
Starting June 27th, the ‘Drink Your Milk’ T-shirt will be available for purchase on LOEWE’s website and at selected stores worldwide, including locations in Madrid, Barcelona, London, New York, Paris, and Milan.
Jonathan Bailey expressed his enthusiasm for the project, noting the instantaneous vision he had for the T-shirt and his excitement to collaborate with LOEWE’s creative director, Jonathan Anderson. According to Bailey, this collaboration is a “proud first” for The Shameless Fund, which he hopes will spark further creative partnerships to support and empower the global LGBTQ+ community.
The Shameless Fund is dedicated to raising funds through creative collaborations, advocating for the LGBTQ+ community, and ensuring that individuals can live a life free of shame. This initiative highlights the ongoing commitment of both Bailey and LOEWE to use fashion as a force for social change and community support.